Author: Chris Talbert

On the Money

Posted on by Chris Talbert

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With an illustration of Alexander Hamilton, our design for CRS (Courthouse Retrieval Systems) Data for the National Association of Realtors’ event invitation was right on the money. While giving a nod to an illustration style reminiscent of U.S. currency, the mailed piece brought together playful concepts and copy along with typefaces evoking a tone and feel from the 1700s.

Unique, multiple components of the mailer included a die-cut element that showcased in a fun and playful way the plentiful hors d’oeuvres and beverages that would welcome attendees. Targeting a small group of approximately 200 MLS executives, the direct mail piece attracted almost all recipients.

The intimate event was held at The Hamilton in the Penn Quarter neighborhood of Washington, D.C., and the invitation helped share the message that those attending would be welcomed with informal conversation, relaxed atmosphere and plenty of food and drink. Aligning its reputation with lawyer, banker and founding father Alexander Hamilton, The Hamilton bills itself as “Designed to capture DC’s creative renaissance and a food-savvy audience that draws influence from every corner of the planet.” The Hamilton’s logo—an illustration of a cool Alexander Hamilton with sunglasses—was inspiration for the design for the event invitation.

Utilize: Brand Ecosystems

Posted on by Chris Talbert

Being a digital-centric brand consultancy often means our first engagement with clients begins with their website needs. Designsensory, though, as our name implies, infuses creative messaging across media, connecting all senses. With the understanding that a brand is part of a larger ecosystem, our team of designers, animators, videographers, photographers, editors, programmers, writers and strategists together are stewards of Design Thinking, creating multifaceted branding solutions via diverse platforms. No matter the capacity or project you’re working on with Designsensory, consider your brand and each creative execution as part of a larger ecosystem.

Procter & Gamble’s Global Marketing & Brand Building Officer Marc Pritchard shared in a recent article, “Forget thinking about how to make a vine or sending out the most clever tweet. Instead, focus on how to connect to consumers using ideas so big they’ll work on any platform.”

Forrester Research’s Nate Elliott shared in a recent blog post, “Leading your brand with interactive marketing isn’t about choosing one channel over another; it’s about rethinking how all our marketing channels work together.”

Elliott points to these three steps to build a digital-centric branding ecosystem:

  1. Engage users on your own website. Nearly every audience we’ve studied says it trusts a marketer’s own site more than any other marketing channel, including offline advertising and social media.
  2. Distribute your content and engagement into social and mobile media. Your brand probably won’t make quite as big an impact through social tools as it does on your own site but social platforms will make your brand accessible to users who don’t find their way to your site.
  3. Reach a broad audience with paid media. If you want to get your message out to millions of people rather than thousands, you’ll need to buy both online and offline paid media.

In the natural world, ecosystems can be as small and confined as a seaside tidal pool thriving with diverse aquatic life, to an increasingly complex yet interconnected ecosystem spanning multiple continents. The same is true in the branding world, from a simple neighborhood direct mail campaign to a multinational, integrated marketing communications campaign. Ecosystems are varied. Working with a brand consultancy that understands this dynamic will help your brand ecosystem thrive.

Celebrating ADDYs 2013

Posted on by Chris Talbert

The ADDY® Awards spell accomplishment and triumph for a creative community. Winning work happens because of clients who possess courage, commitment and leadership, and who inspire and guide our designers, content and tech teams to take creative to an award-winning level. These awards recognize our creative as among the best in the area. Gold ADDY Award winners’ creative will go on to be entered into regional and national competitions. So, stay tuned!

The American Advertising Federation’s ADDY Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world.

Designsensory’s 16 GOLD ADDY Award Winners

  • Altar’d State
  • Carton Services
  • Designsensory
  • Flip Fest
  • Knox County Health Department
  • Knoxville Symphony Orchestra
  • Patricia Nash Designs
  • Radio Systems Corporation (Bark for Your Park; Sportdog) 
  • Tennessee Department of Tourist Development (Spring; Winter; Trails; State Parks; Civil War; Vacation Guide: Cover Design, Behind-the-Scenes Video, Landing Page)
  • University of Tennessee Athletic Department

Designsensory’s 9 SILVER ADDY Award Winners

  • Foxfire Mountain
  • Medal of Honor Convention
  • Miller Energy Resources
  • Outward Bound
  • Radio Systems Corporation
  • RIVR Media
  • Tennessee Department of Tourist Development (Triptales; Summer) 
  • United Way of Knoxville

Designsensory’s Bronze Citation of Excellence

  • Pest-Ops LLC

Designsensory’s Judges’ Choice Awards

  • Patricia Nash campaign
  • Designsensory holiday cards 

And, we congratulate all Addy Award winners!

Building Expansion, Building Inspiration

Posted on by Chris Talbert

Early last year, we surveyed our expanding client partnerships, additions of new team members and considered how we could expand and improve the working environment. Blueprints were drawn and, five months ago, construction began on an office plan that would cultivate conversation, foster ideas and build bonds. The new digs include additional write-on walls, brainstorming rooms, an open kitchen, design library and team-oriented work stations. With a full flight of stairs leading to it all, there’s the promise of daily exercise of our legs and minds!

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Beyond adding to our office space, we’re adding ideas, with what we hope to be monthly seminars focusing on educating, enlightening and inspiring our staff, clients, students and community. The largest of the upstairs rooms will double as a photo studio and community gathering space.

We’re still putting on final touches but, if you’re in the area, feel free to join us upstairs for a meeting, coffee or conversation.

Connecting Creative Power with Happy Hour

Posted on by Chris Talbert

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When people come together at celebrations and gatherings this time of year, festive drinks can bring smiles, start conversations, and keep them going. Did you know that if you want to be more creative, a drink may actually help? 

We’ve done the research and, believe us, we’ve been thorough in our studies! If you want to dive into some scholarly reading, reference a recent CBS News article, “In a piece of research called ‘Lost in the Sauce,’ researchers from the University of Pittsburgh and UC Santa Barbara describe plying their volunteers with vodka and cranberry juice. What they found was that these volunteers saw more solutions to word puzzles—and they saw them faster. The less fortunate, sober, volunteers, subjected to a placebo, were more focused but not as creative.”

So, let’s raise a glass (mind you, in moderation) to connecting creative power and happy hour. To give you some ideas, at least for the drink recipes, from wassail to whiskey, find out what some of our favorite liberating libations are.

 

THE 12 DRINKS OF CHRISTMAS*

Joseph’s Heavenly Hot Cocoa
It’s comfort food with an edge. Take your favorite hot chocolate and kick it up a notch! Start with a base of hot cocoa and add Irish cream whiskey—or for the bold, just bourbon.

Cocoa recipe:
1 cup sugar
2/3 cup baking cocoa
1/4 teaspoon salt
8 cups 2% milk
2/3 cup water
2 teaspoons vanilla extract
1/2 teaspoon almond extract
In a large saucepan, combine sugar, cocoa and salt. Stir in milk and water. Cook and stir over medium heat until heated through. Remove from heat; stir in extracts. Yield: 10 servings (2-1/2 quarts).

The “Heavenly” Part
To hot chocolate, add Kahlua, Bailey’s and peppermint schnapps. Or, try these: Grand Marnier, coconut rum, amaretto, Frangelico, Irish whiskey, butterscotch schnapps, white cream de menthe, and the possibilities continue. Dollop with whipped cream and nutmeg, too, if you like.

Brandon’s Glogging Good Mulled Wine
It’s “Glogg” in Sweden, but we call Mulled Wine a delicious tradition here. Boil red wine with cheesecloth-wrapped fruit and spices, including dried orange zest, cinnamon sticks, cardamom seeds, cloves, blanched almonds and raisins. Don’t forget the sugar cubes and brandy!

12 oz. vodka
1 bottle (750 ml) dry red wine
1.5 tbsp. mulling spices
1 tsp. fresh orange zest
2 tbsp. sugar
2 tbsp. blanched almonds
4 tbsp. raisins

Wrap mulling spices in cheesecloth. In a large saucepan, combine the wine, vodka, cheesecloth with mulling spices, orange zest and sugar. Allow to very lightly simmer over medium heat for at least 30 minutes (do not boil). Discard mulling spices. Drop a few raisins and almonds at the bottom of each mug and top with the hot liquid.

Merry Manhattans by Design
Holidays beg for something simple as 1, 2, 3. Here you go. Design decision: Brandied cherry is a must for garnish.

2 oz. rye whiskey
1 oz. sweet vermouth
2 dashes bitters

Place liquids in cocktail shaker with cracked ice. Stir or shake according to preference until completely chilled. Strain into chilled cocktail glass. Garnish with brandied cherry. All set.

Anne’s Homemade Happiness Kahlua
Whether your holiday festivus demands White Russians or Mudslides, start with a base of this candy ’cohol.

1 cup of honey
1/2 cup instant coffee (nongeneric is better)
1/5 grain alcohol (recommend Everclear)
2 cups dark brown sugar
6 tbsp. real bourbon vanilla
8 cups water
Heat water, sugar and honey until melted (do not boil).
Add coffee crystals and simmer for 30 minutes.
Cool to 110 degrees and add vanilla.
Let set for at least 30 minutes, stirring frequently.
Add alcohol and stir well.

If you’re feeling risky, try mixing it up with different varieties of flavored coffees, like French vanilla or hazelnut.

The Grinch Who Stole Content
Things are not always as they seem. Take The Grinch, for example. Sip bold green, melon-flavored Midori mixed with lemon juice and simple syrup. Drop a cherry in to symbolize the Grinch’s changed heart.

2 oz. Midori melon liqueur
1/2 oz. lemon juice
orange or melon slice for garnish

Pour ingredients into cocktail shaker along with cracked ice. Shake well. Strain into a chilled cocktail glass. Garnish and consume!

Alexander and the Peppermint-Twisted Techies
Hands down, when chocolate and peppermint collide, something’s going right. This chocolate concoction with a touch of blissful peppermint bliss will enchant your winter palate.

1 shot vanilla vodka
1 shot white crème de cacao
1 shot milk or cream
1 Hershey’s kiss
1 small candy cane
few drops peppermint schnapps 

In a cocktail shaker filled with ice, mix vodka, creme de cacao and chocolate liqueur. Strain into a cocktail glass. Drop Hershey’s kiss into the glass, and hang candy cane off the rim with the stem in the glass (to add flavoring.) Alternatively, rim glass with crushed candy canes, using peppermint schnapps or creme de cacao to adhere candy to the glass.

Matt’s Honking Happy Eggnog
Over time, the origin of eggnog has been the subject of serious debate. We give the nod to England, since we can go along with “noggin” deriving from a Middle English term used to describe a small, wooden, carved mug used for serving alcohol. Eggnog calls for cream, cloves, eggs, vanilla, and don’t forget the nutmeg. A little rum lightens things right up.

3 1/2 cups milk
1 1/2 teaspoons pure vanilla extract
generous pinch of ground clove
6 egg yolks
3/4 cup granulated sugar
1 cup rum (optional)
1 cup heavy cream
1/4 teaspoon nutmeg

Over low heat combine milk, vanilla extract and clove in medium saucepan. Bring to a slow boil. Once milk mixture starts to boil, remove from heat.

Combine egg yolks and sugar in mixer. Whisk together until pale and fluffy. With mixer on low, pour hot milk mixture into egg yolks; whisk until well mixed. Pour mixture back into the saucepan and heat on med/med-low for about 5 minutes, continually stirring, until thickened and creamy. Do not let it boil, or the nog will curdle.

Stir in the rum, heavy cream and nutmeg and refrigerate overnight. When ready to serve, garnish with a sprinkle of nutmeg.

We Wish You Wassail
With wassail, it’s a matter of what came first: the drink or the gesture. “Wassail” means “to greet someone,” so when a group comes “wassailing,” hand them a fragrant concoction of cider, cinnamon, nutmeg and cloves. You may, of course, opt to add your favorite alcoholic beverage.

1 gallon apple cider
2 cups orange juice
1 cup lemon juice
1/2 cup sugar
2 teaspoons cinnamon
1 teaspoon cloves
1 teaspoon nutmeg
1 orange sliced

Mix juices, sugar and seasonings together. Slowly bring to a boil in large saucepan. Boil 1 minute. Reduce heat and simmer for 30 minutes. Serve hot. If serving from a punch bowl, float sliced oranges in wassail.

Michael & Kelly’s Cranberry Crackle (nonalcoholic)
There’s something about fruit that thrives in boggy places that’s so irresistible. With cranberries, you’re getting an antioxidant benefit in your punch, as well as a cup of deliciousness. Feel free to use any variety of cranberry juice. It’s all good.

1 bottle cranberry juice
2 (2 liter) bottles ginger ale
1/2 quart sherbet (your choice of raspberry, pineapple, orange or lime)

Mix cranberry juice and ginger ale in punch bowl. Add 1/2 the sherbet to punch bowl center and allow it to melt slightly. Enjoy!

Paula’s Fizzy Pom Punch (nonalcoholic)
Party goers love the fresh taste of pomegranate juice, and the juice is loaded with antioxidants. Perfect for providing hip taste options to those who prefer not to drink alcohol or for midday office parties where employees need to return to work. Serve with a fan-shaped orange cross-section.

1 bottle pomegranate juice (16 oz.)
1 cup nonalcoholic triple sec
2 bottles (750 ml. each) nonalcoholic champagne, sparkling cider or sparkling water
1 tbsp. lemon juice

Mix pomegranate juice, lemon juice and nonalcoholic triple sec in punch bowl. Add nonalcoholic champagne, sparkling cider or sparkling water. That’s it!

Josh’s Jolly Jello Shots
A work of art, these jolly holiday trees take jello shots from lime to sublime. We’re inspired!

1 (3 oz.) box lime jello
1/2 package plain Knox gelatin (one teaspoon)
1/4 cup cold water
3/4 cup vodka (use a flavored one, if preferred)*
miniature Christmas trees-shaped silicone mold
star confetti (little candy stars, found in supermarket baking section)
assembly gelatin (1/2 cup water and 1/2 envelope gelatin)
coconut

*to make trees stronger, you can use one cup of vodka and no cold water

Lightly spray molds with cooking spray. Blot with clean paper towel, leaving just enough residue to help loosen trees later. Set mold on a cookie sheet.
Pour 1 cup of water into small saucepan. Sprinkle with 1/2 envelope of plain gelatin, and allow to soak for a minute or two. Heat over low heat, stirring constantly, until gelatin is dissolved (about 5 minutes). Add lime gelatin and stir until dissolved. Stir in 1/4 cup cold water, and then the vodka.

Pour in molds and refrigerate several hours or overnight.

For garnishing trees: For garnish, we used coconut (for snow) and the little candy stars.

An hour or two before serving, prepare the assembly gelatin by pouring the water in a saucepan and sprinkling with the 1/2 envelope of gelatin. Allow to soak for a minute or two. Heat over low heat, stirring occasionally, until dissolved. Allow gelatin to cool to room temperature. Using a fork or tweezers, dip stars in assembly gelatin and onto tops of trees. Sprinkle with coconut and return the trees to the refrigerator for about an hour before serving.

—-

*If you noticed that there’s only 11 drinks, it’s time to even things out. Pour yourself a happy glass. There, now it’s twelve. 🙂

What’s Your Brand Story

Posted on by Chris Talbert

What’s your story? This is a question many of us can answer both for ourselves and the brands we create, curate and care for. How well are you utilizing storytelling to craft your brand message?

Knowing the basis for your brand story, where it comes from, and where it can go helps drive messaging momentum and meaning. A recent Advertising Age article shared that there are seven basic types of stories that explore human archetypal plots and all brand messaging can be boiled down into one or another:

  1. Overcoming the Monster
  2. Rebirth
  3. Quest
  4. Journey and Return
  5. Rags to Riches
  6. Tragedy
  7. Comedy

Seeing your company as a publishing house and sharing compelling narratives through design, motion and content is something we hope everyone is familiar with—but how to share the story across platforms and media is something more to consider. Professor Henry Jenkins (formerly of MIT, now at USC), a transmedia scholar and founder of the Convergence Culture Consortium, distills the concept further: “Transmedia storytelling represents a process where integral elements get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience.”

Learn the four key takeaways for brands and advertisers to consider in transmedia storytelling:

  1. Make stories drillable. Don’t just place across media and spread your message thin—have some avenue for deeper dives of info and insights.
  2. Each piece of a story must be enriching, but not essential, to its overall experience. With storytelling becoming less confined by distribution channels, stories are taking on fluid, reactive and flexible new forms.
  3. Recognize the power of your fans. Content creators must approach fans, where they already congregate and exist, as co-creators of their narratives, rather than barometers.
  4. Build a world, not just a story.

Now, with anytime, anywhere platforms and engagement opportunities, brands can design storytelling to be impactive and connective seamlessly and successfully across media and experiences. Consider storytelling as it relates to your customer’s decision journey and the markers guiding the way along the path. Where does your storytelling begin? How does it continue? Are there gaps, and how can your storytelling move beyond one-way communication toward ownership and advocacy via those customers that become passionate and caring about the brand?

A Harvard Business Review interview, “The Art of Purposeful Storytelling,” with Peter Gruber, chairman and CEO of Mandalay Entertainment Group, shares four truths to storytelling:

  1. Be authentic in your story and how you’re sharing it.
  2. Be interested in your audience and let them own the story.
  3. Have a set goal for the story.
  4. Telling a story is an act of listening—engaging and interactive in dialogue.

Gruber goes on to say that as storytellers, “We’re all in the emotional transportation business.” That said, let’s get moving, together.

Moving On Up

Posted on by Chris Talbert

If you’ve visited our office lately, you’ve heard hammers pounding and seen the construction crew working on Designsensory’s office expansion. As we’ve grown over the past 10 years we’ve relocated twice and continued to expand our workforce–to a whopping 20 people today. Now, I don’t want to be so presumptuous to say that the entire second-story expansion is because of me but, in a small way, I may have been the catalyst for the construction.

When I first came to Designsensory, there was some hesitant conversation about where my workspace could be. We were at capacity among the desks and office space, and there wasn’t any room, except for…the closet. Fortunately, it wasn’t a typical tight, confined space with no light switch, filled with coats and mop buckets. It was similar to our other offices, with the exception of the inevitable office detritus–keyboards, chairs, shelves and the ubiquitous ancient fax machine. After shuffling, stacking and rearranging, the closet became my work environment for a number of months. Some people-moving has since occurred and now, I’ve come out of the closet and am in a–some might say–more respectable corner office.

As the both the Designsensory team and our client base have grown, the ongoing question continued to be: where do we put everyone? Rumors of expansion are now a reality with construction and build-out of second-story office space taking place as you read this. More space to collaborate, create and share conversations are some of the goals of the expansion, along with amenities such as a second dining area, conference spaces, design library, photo studio and a shower for those intrepid enough to cycle or run.

And we hope that the closets drawn in the blueprints will remain just that–closets.

High School to High Design: An Intern Shares Her Experiences

Posted on by Chris Talbert

Internships, mentoring, ongoing education and career learning, all are core aspects of Designsensory. This spring, we welcomed our first high school intern, Kristin Eubanks, a senior from Hardin Valley Academy. The entire DS team was impressed with Kristin’s motivated spirit, her understanding of the industry and willingness to both listen and participate in the conversation. Here’s what Kristin had to say about the experience:

When entering Designsensory on the first day, I thought the environment would be very formal, but the surroundings were very personal. With the open office configuration, creativity seems to flow when you step into the building. Needless to say, I was warmly welcomed by all the employees. I tried to be open-minded, listen to everyone and learn as much as possible.

During my “work-study” at Designsensory, I was put into so many situations I had never been in before: business meetings on and offsite, a photo shoot, conference calls and other tasks. I participated in quite a bit of research, taking away the impression of the importance of research to every project, vital to creating and molding ideas. A significant conversation occurred with graphic designer Sarah Loebner, who loves her job. Sarah reminded me that it is always most important to pursue your goals.

I feel overjoyed with how well my senior portfolio experience unfolded, and with the valuable things I learned from DS team members. Honestly, there is not anything I would change or do differently within my internship. I do wish my internship with Designsensory lasted longer! A wonderful group of individuals, Designsensory immensely inspired me in the short time I was able to be a part of the team.

The Power of Empathy – Better Collaboration

Posted on by Chris Talbert

For some, the term empathy connotes soft emotions, sappy feelings and a general sense of the “warm and fuzzies,” all potentially incongruent with business, boardrooms and branding. Empathy, though, in its truest definition is a powerful tool, integral to the brand engagement process, leading to insights and innovation.

The Oxford English Dictionary’s definition of empathy is “The power of projecting one’s personality into (and, so fully comprehending) the object of contemplation.” In the blog post “Empathy: Not Such a Soft Skill,” Harvard Business Review (HBR) editor Katherine Bell writes, “It’s an act of imagination in which you try to look at the world from the perspective of another person, a human being whose history and point of view are as complex as your own. At all levels of management, empathy is a critical skill. If you can imagine a person’s point of view—no matter what you think of it—you can more effectively influence him.”

Although a broad spectrum of consumer information can be gathered from client meetings, online surveys, focus groups, ethnographies and other data-mining tools, the transformation from simple information toward insight and innovation occurs when everyone within both the client and brand consultancy incorporate empathy. This empathy toward the customer fosters positive solutions, but, just as important, is empathy among colleagues and client-partners.

In a recent HOW magazine article, “The Empathic Designer,” David Holston shared that “design success is often as much the result of the quality of the relationships formed with clients, as it is the quality of the design.”

5 Tips for Better Collaborative Design Relationships:

  1. Humility: The ability to control emotions at critical times, and to maintain a level of detachment is critical for managing productive client/designer relationships.
  2. Listening: Active listening techniques include restating ideas the client has suggested to reinforce the idea that you understand; being aware of body language that might communicate disinterest; focusing on the content of the conversation; prompting for details to better understand the client’s point; and, suspending judgment so as to not cut off communication.
  3. Questioning: Being able to ask meaningful and relevant questions not only prompts the client to provide more information, but also positions the designer in a lead role, not just a passive tactical role.
  4. Feedback: The ability to give positive and negative feedback is a key factor in creating trusting relationships.
  5. Transparency: By providing clients a transparent process in which they understand what is going to happen, when it will happen and what their roles and expectations are, designers take a step toward building strong relationships.

In HBR article, “Leadership in a Combat Zone,” Lieutenant General William Pagonis, director of logistics during the Gulf War, wrote “Owning the facts is a prerequisite to leadership. But there are millions of technocrats out there with lots of facts in their quivers and little leadership potential. In many cases, what they are missing is empathy. No one is a leader who can’t put himself or herself in the other person’s shoes. Empathy and expertise command respect.”