Roane Alliance Prepares for Future Growth With New Branding and Websites

Located just west of Knoxville, Tennessee, and tucked in the high-tech corridor of Knoxville/Oak Ridge Innovation Valley, stands Roane County. The Roane Alliance is Roane County’s economic development organization, and its partners are Roane Tourism, Roane Economic and Community Development (ECD), Education Matters, Retire Roane and Roane Chamber.

While earning a name within and outside East Tennessee and experiencing growth, the county needed a fresh branding initiative. Under the umbrella of the Roane Alliance, Designsensory and the client rolled out:

• A new parent logo
• Individual partner and program logos
• Business cards and letterhead
• A marketing plan
• External signage for the Roane Alliance offices
• Videos for the ECD and Tourism partners
• Two county-wide photography shoots
• Corresponding collateral, including: an overview brochure, tourism rack card, one-page information sheets per partner and a trifold presentation folder

Digitally, we developed four brand-new websites using our custom web platform, DSExpress: Roane Alliance, ECD, Education Matters and Tourism, which includes a Retire section.

With a new look and digital experience, the Roane Alliance is poised for even greater growth through its workforce, education, incentives and grants, and quality of life. Among its assets and strengths:

• Proton Power, the pioneer in renewable energy technology
• The nation’s top research lab, Oak Ridge National Laboratory
• Recently opened Manhattan Project National Historical Park
• Five industrial and business parks
• Volkswagen’s Southeastern Regional Distribution Center, a $40 million, 459,000-square-foot center, and the world’s only Silver LEED-certified distribution facility
• Roane County’s natural beauty, stunning Watts Bar Lake, robust recreation, distinct colorful seasons, set against Great Smoky Mountains National Park
• Five unique, historic towns—Harriman, Kingston, Rockwood, Oliver Springs and Oak Ridge. These towns provide a community that celebrates true Southern hospitality, history, heritage and a low cost of living, all while being within close proximity of a large metropolitan area

Aside from the new brand, collateral and websites, we recently provided updated tourism concepts to the Roane County team–and, yes, they chose a lucky winner. We look forward to implementing this exciting concept in upcoming, integrated projects with them.