Our 2025 Year in Review

As we wrap up 2025, we can’t help but feel incredibly grateful. This wasn’t just a year of growth, it was about strengthening our foundation and getting crystal clear on where we’re headed. With our 25th anniversary coming up in 2026, we’re looking back at a year packed with major awards, strategic acquisitions, and partnerships that truly moved the needle.

Here’s what made 2025 one for the books.

Growing Our Team and Our Capabilities

This year, we made some big moves to level up both our work and our culture.

We brought on some serious talent – Stuart Hohl, Brian Fuson, and Lauren Schuster  – to join our Client Services, Creative, and Business Development teams, and they’re already bringing fresh energy and perspective to everything we do.

We also unveiled our agency rebrand, finally aligning our look with the forward-thinking work we’ve been creating all along.

But the biggest game-changer? Acquiring our sister production company, PopFizz. Bringing their incredible production capabilities in-house means we can move faster and push creative boundaries like never before.

Winning on the National Stage

Our work kept getting recognized in some pretty big places this year.

We took home a National Gold ADDY for our Wicked activation in Regal Times Square—a project that was equal parts crowdpleasing spectacle and behind-the-scenes execution.

And we won a People’s Voice Webby Award for Food Network Obsessed, which shows we’re leading the way in the ever-changing digital and audio world.

Building Partnerships That Matter

From our Tennessee backyard to regional powerhouses, our 2025 partnerships have been all over the map (in the best way):

In sports and entertainment, we deepened our relationship with The Volunteer Club by helping the NIL collective shift into its next era and partnering with them for the launch of a new University of Tennessee athlete interview broadcast series, Beyond the Orange.

We’re supporting The Memphis Chamber (the 2025 ACCE Chamber of the Year) on their innovative Digital Delta initiative, which is economic development work we’re really proud of.

On the tourism front, we’re deepening our roots in Gatlinburg by working with The Greystone Lodge. And, we partnered with the Tennessee Department of Tourist Development to launch a social media training program for counties across the state—something we’re excited to keep building next year.

Our media and experiential team has been busy with Discovery Park of America and Covenant Health, handling everything from influencer partnerships to traditional media buying. While our interactive and creative teams are continuing to grow our longtime relationships with Rock City and Bush’s Beans.

We also kicked off exciting new work with the Bowling Green Area CVB, helping tell their story in fresh ways through research and branding. And we’ve got a surprise up our sleeve—a whisky account we’re not quite ready to announce yet, but trust us, it’s worth the wait.

Where We’re Headed Next

As we head into 2026, a year in which Designsensory will turn 25, we know exactly where we’re focused. We’re leaning into AI to help us do more, faster. By automating the repetitive stuff, we’re freeing up our greatest asset: our people. The goal for 2026? Let technology handle the data and the grunt work, so our team can focus on what humans do best—the strategy, the empathy, and those wild what-if ideas that only people can dream up.

Beyond workflows, we’re also expanding our services to stay ahead of AI’s impact on digital marketing—things like GEO (Generative Engine Optimization)—while doubling down on what we’ve always done well: building interactive tools and systems now powered by AI.

Thanks for an Incredible Year

To our clients, our team, and our community, thank you! We’ve spent 24 years building something special, and heading into year 25, the momentum has never felt stronger.

Let’s keep breaking the mold in 2026.