Let's Talk

Tennessee Dept. of Health

Extraordinary Work for Unprecedented Times. A Partnership that Informed and Empowered Healthy Behaviors.
With over a decade of trust built delivering world-class marketing campaigns, Tennessee turned to Designsensory to help develop and disseminate public health messaging through all phases of the pandemic—from distancing, to masking to vaccination and reopening. Unprecedented times required a deft commitment to flexibility, multifaceted communication, and technological innovation. Whether urban or rural, young or old, our work transcended politics and public silos and helped save lives and livelihoods.
Tennessee Dept. of Health
PROJECTS
    Project
    2020

    Safer Than Campaign

    A Humourous Way to Deal With A Sensitive Subject
    What’s a way to deal with apprehension and unease? Humor. With the help of Derrick Henry, the Tennessee Titans and some fun scenarios, that’s exactly what we did for this campaign that presaged the rollout of the COVID vaccines.
    Project
    2020

    Wear a Mask Campaign

    Real Reasons to Protect Yourself and Others
    We developed a dynamic approach to content creation and media planning, allowing for nimble shifts in messaging and media allocations to address evolving COVID-19 challenges. “Face It. Masks Fight COVID-19.” guided Tennesseans toward mask adoption through advertising rather than government mandates. By adapting content and strategy in real-time, we ensured effective communication across diverse audiences.
    Project
    2020

    COVID-19 Information Hub

    A Groundbreaking, Lifesaving Initiative in the Fight Against the Pandemic
    We rapidly developed a precedent-setting state-wide COVID-19 website to provide fast, reliable information within three clicks or less. It delivered real-time case data, hospitalization rates and testing site details through automated Tableau visualizations and a geolocated map. Designed for accessibility, the site included Spanish translations and features for users with disabilities. Serving individuals, families, educators, healthcare professionals and business leaders, it centralizes essential resources, making critical COVID-19 information easy to access and understand.
    Project
    2020

    Stay Home. Save Lives. COVID-19 Response Campaign

    Provoking Tennesseean's Through Powerful Narratives
    We quickly adapted COVID-19 messaging to match real-time case changes and sentiment. “Stay Home. Save Lives.” emphasized the role Tennesseans could play in supporting first responders and reducing strain on healthcare workers.