Tennessee Dept. of Economic Development
A Comprehensive Marketing Initiative Strengthening the State's Economic Positioning
Through strategic collaboration with the Tennessee Department of Economic and Community Development (TNECD), we provided innovative storytelling and digital solutions to highlight Tennessee’s strengths, drive engagement, and attract new opportunities. By aligning with TNECD’s vision, we created a platform that showcased the state’s potential, supported economic growth, and reinforced Tennessee as a premier destination for business and investment.
PROJECTS
Project
2019
Remastered The Series
Crafting a Love Letter to Tennessee’s Makers and Brands
The South is having a cultural and craft revival, driven by passion and perseverance. Tennessee, with its rich history, legendary makers, and iconic brands, was the perfect place to tell its story and motivate others to strive for excellence. We made an episodic series that explored the connection between six iconic Tennessee brands, their craft, and their economic impact. By highlighting the state’s culture and innovation, we showed the world how Tennessee brands became globally important. The series went beyond just numbers to emphasize the meaning and passion behind the craft, showcasing the state as a place full of opportunity and creativity.
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Episodic Series Featuring Iconic Brands
Building on the success of our episodic series for TVA, “Tennessee Uncharted,” the series offered a compelling, emotional narrative through the voices of key stakeholders. This fresh perspective celebrated Tennessee’s unique culture, inviting similar brands to find their place and grow in the Volunteer State.
Project
2018
Mastered in Tennessee
Celebrating Tennessee’s Spirit to Drive Growth and Opportunity
The TNECD wanted to show off Tennessee’s craftsmanship and culture to attract new jobs and residents. We created a dynamic multi-platform campaign using original photography, aerial drone footage, and episodic video to capture the state’s spirit.
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