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Old Dominick Distillery

Raising a Glass to Old Dominick’s Legacy and Innovation
In a competitive category of whiskey and other craft spirits, Old Dominick Distillery wanted to stand out as the local favorite with a fascinating history. The brand needed a new digital experience to drive sales and visits, highlighting its commitment to product innovation and experimentation.
Old Dominick Distillery
PROJECTS
    Project
    2022

    Tennessee Whiskey Launch Campaign

    Raising the Standard of Tennessee’s Signature Style
    TN Whiskey is a style all its own, and Old Dominick does it their own way. When the distillery got ready to launch the first whiskey distilled, barrelled, aged and bottled in Tennessee since Prohibition, we developed a campaign system centered around “Raising the Standard” of what Tennessee whiskey can be.
    Photography and design from the TN Whiskey launch.
    Master distiller, Alex Castle, in a video on a phone screen.
    Highlighting An Exciting New Whiskey

    We supported with a social focus on the new launch, including all new photography, digital product renders and folding the new brand into social media content. We also shifted the entire focus of the brand to the product to put all the spotlight on their exciting new entry into the category.

    Photography and design from the TN Whiskey launch.
    Project
    2022

    Old Dominick Website

    Designing a Digital Experience as Distinctive as Old Dominick
    User research revealed a need for detailed information about distillery tours and product availability. We created an engaging website to raise brand awareness, drive distillery visits, and boost sales. The site features the brand’s heritage, showcases the Master Distiller’s innovation, and presents cocktail recipes, a product shop, and brand details. Grappos integration simplifies product searches, and the WordPress framework allows for easy content updates. Our approach also enabled future D2C sales integration.
    Visit Website
    three phone screens showing the ODD website.
    multiple screenshots of the ODD website.
    Graphic with gin bottle and cocktail.
    Screenshot of the ODD website.
    Project
    2024

    Social Production and Management

    Pouring Personality into Craft Whiskey Marketing
    We captured fresh, product-forward lifestyle and seasonal photography, showcasing Memphis’s vibrant culture and the brand’s modern, approachable tone. These artistic visuals connected with the local community while appealing to a national audience, supporting a mid-market price point and elevating the brand’s perception.
    Bottle of ODD gin nestled into greenery and lemons.
    +100
    Conversions produced through the use of search ads
    +25%
    Increase in engagement YoY (2021)
    +22%
    Increase in following YoY (2021)
    Friends pouring ODD whiskey outside by a fire.
    Welcoming Whiskey Enthusiasts

    By balancing rich imagery, heritage-focused elements, and process-driven design, we built a cohesive style that hit home with whiskey enthusiasts. Sharing news, events, and distillery updates on social media further drove engagement, while user-generated content added an authentic, community-driven edge to the campaign. The result? A stronger local presence and a growing national footprint for this emerging craft whiskey brand.

    Designsensory shooting photography for ODD.
    Bottle of ODD whiskey in the foreground at a social gathering.
    Bottle of ODD vodka next to a cocktail.
    Bottle of ODD whiskey next to a cocktail.