Zoo Knoxville

We rewrote the digital story for Zoo Knoxville, aligning mission messaging with a visitor-first design. By integrating a new ticketing system, we bridged conservation goals with seamless user experiences and digital growth.

We didn’t just build a campaign—we resurrected giants. In collaboration with Zoo Knoxville, we created an immersive, jaw-dropping experience called Dawn of the Dinosaurs. Think life-sized, animatronic beasts roaring back to life. Our creative campaign across digital, social, and traditional media, topped with 3D animations, brought the prehistoric world back with a bang.

How do you create an experience that commands the attention of both families and thrill-seekers? That was the challenge Zoo Knoxville presented to us. The answer: build a primeval world of the past where apex hunters escape… and enter our world in Knoxville. Featuring awe-inspiring creatures like the Megalodon, Smilodon, and Titanoboa, ‘Planet Predator’ needed to evoke both fear and fascination while educating visitors on predators’ crucial roles in balancing ecosystems.

Each episode of The Wild Life highlights an endangered species living at the Zoo and all that goes into taking care of them. The entertaining, educational series demonstrates the Zoo’s mission and vision, in a way people can connect to virtually. We kicked off the series with Tiana the Giant Anteater, and explored different endangered species in each episode. This channel allowed us to inform audiences and establish and build relationships between Zoo Knoxville and its guests, even when they couldn’t physically be there.