Let's Talk

Regal Cinemas

The Partnership that Entertains Generations & Celebrates Moviegoing
Since our collaboration began, Designsensory has partnered with Regal Cinemas to deliver immersive social media and influencer campaigns, bold experiential national activations, and creative storytelling that connects audiences to the magic of movies. This relationship has evolved into a trusted partnership where we consistently deliver innovative, top-of-mind and on-brand moments that inspire theatrical moviegoing.
Regal Cinemas
PROJECTS
    Project
    2023

    Social Media Marketing Revamp

    Strategic Social Media Tactics Targeting Movie Lovers
    Regal’s target audience craved humorous, original content created by movie lovers. To refine our approach, we audited Regal’s social platforms, analyzed a year’s worth of performance, and used Mosaic profiling to gain insights into moviegoers’ behaviors and preferences. Leveraging these insights, we developed an overarching social media strategy with platform-specific objectives and tactics to drive growth and elevate Regal’s brand awareness.
    +2.9B
    Impressions (54% Over Client Goal)
    +380K
    Fan Growth (+8% YoY)
    +59M
    Engagements (+10% YoY)
    Regal's Threads Account
    Project
    2024

    Prop Shop Video Series

    How Regal’s Prop Shop Crafted Movie Magic That Fans Loved
    Regal’s social media feeds were oversaturated with partner-provided content, struggling to engage its audience. To stand out from competitors and diversify its content, Regal needed original, authentic content to connect with moviegoers—while maintaining its core objective of promoting upcoming releases.
    Visit Website
    Regal Prop Shop title card
    Prop Shop Episode Reviews
    Original Video Content

    Recognizing the power of video content and leveraging Regal’s in-house talent, we developed the Prop Shop, a long-form episodic video series hosted by expert prop maker Jon Douglas—a Regal employee and movie superfan. Each episode brought iconic movie props to life, from design to assembly, while offering step-by-step instructions for fans to recreate the magic at home.

    Prop Shop Activation pics
    +2.6M
    Engagements
    +16.3M
    Impressions
    +14.3M
    Additional Influencer Impressions
    Project
    2022

    TikTok Launch

    Turning TikTok Into Regal’s Stage for Gen Z Loyalty
    With 63% of Regal’s Gen Z customers on TikTok, we saw an opportunity to build lifelong brand enthusiasts. By partnering with authentic, niche influencers, we crafted humorous, relatable content that resonated with the platform’s audience.
    regal tiktok main image
    34M
    Views
    +300K
    Profile Views
    +100K
    Shares
    Close up of two phones with regal tiktok screenshots mocked up
    Organic Content & Influencer Activations

    Through watch parties, influencer activations, and personalized concepts, we tapped influencer power to drive engagement and loyalty. Our TikToks showcased funny theater moments, exclusive offers, and trending movie culture, posting four times weekly with optimized hashtags and challenges. By blending organic content with influencer collaborations, we boosted engagement, established relevance, and built Regal’s next generation of loyal fans.

    Project

    Regal Influencers

    Influencers Turn Fans into Superfans
    Regal Cinemas needed to authentically connect with moviegoers and distinguish itself from competitors. By creating unique, immersive experiences for customers and social media followers, we helped Regal to meet fans where they are — in theatres, at conventions and at events. We developed unique and engaging ways to tap into vibrant fanbases and effectively promote upcoming movie releases by partnering with influencers to turn fans into superfans.
    Group of cosplayers at Regal
    Regal Batman Red Carpet
    Creating Movie Moments

    We partnered with creators, cosplayers, and influencers in fandom communities to host early screenings across seven key markets. This allowed them to craft unique experiences, expand their networks, and highlight their passions while strengthening studio-exhibitor relationships. Notably, the Mario Day activation with Universal featured simultaneous theater takeovers in New York City, Los Angeles, and Houston.

    16
    Activations & Events
    16.3M
    Impressions
    +37%
    ROI
    RESULTS THAT MAKE A DIFFERENCE
    Created unique influencer and experiential marketing activations.
    Boosted engagement, established relevance, and built Regal’s next generation of loyal fans.
    Leveraged in-depth audience insights to generate social media strategy.
    Consistently delivered innovative, on-brand moments to engage fans.