Hey, Tennessee
Hey, Tennessee
Welcome to the TDTD Social Media Marketing Toolkit and Training Program
Welcome to the Social Media Marketing Toolkit and Tiered Learning Program — a partnership between Designsensory and the Tennessee Department of Tourist Development designed to help every county show up on social media with confidence. Whether you’re setting up your first Facebook page or ready to tackle vertical video and AI tools, this program meets you where you are.
Think of this page as home base: presentations, timelines, phase breakdowns, and resources organized so you can grab exactly what you need, when you need it.
If you see something you need that isn’t present, feel free to reach out to [email protected].
Phases + Timeline
Onboarding: February 2026
Complete ✅ Before any training begins, we start with you. The onboarding phase is all about gathering your county’s information, understanding where you are today, and getting everything in place so your training experience is tailored and ready to go.
Phase One: March – April 2026
Complete ✅ New to social media or need a fresh start? Phase One covers the essentials: setting up your Facebook and Instagram profiles, learning how to post and plan content, and building a rhythm that works for your team. You’ll walk away with a content calendar template, best practices guides, and a training recording you can revisit anytime.
Phase Two: May – June 2026
In Progress ➡️ You’re posting, but you’re ready for more. Phase Two expands your reach into TikTok and Pinterest, introduces Canva for creating on-brand content, and walks you through vertical video basics. You’ll also receive a one-sheet brand style guide and design resources to keep everything looking polished.
Phase Three: July – August 2026
Things are rolling — now it’s time to sharpen your edge. Phase Three digs into analytics, AI tools, creator partnerships, and scaling your content. You’ll receive custom vertical videos, campaign frameworks, and benchmarks to measure what’s working and plan what’s next.