4 Features for Your Health Care Website That Will Attract New Patients

In the digital age, people turn to online resources for almost every need—including selecting their next doctor. Though traditional advertisements and word-of-mouth marketing still have their place, a good website is key to growing your health care practice. If you want to make sure your website is generating new business, make sure it has these four features.

1: It’s Search Engine Optimized Around Long-Tailed Keywords

We can’t stress enough the importance of search engine optimization (SEO) to help users find you organically. If Google can not properly index your website, then your patients won’t be able to find you. The first step to good SEO is determining your long-tailed keywords. Long-tailed keywords like “pediatric eye care in knoxville, tennessee” are much more specific and easier to find than short-tailed keywords like “eye doctors.” Make sure to use your list of long-tailed keywords throughout your site copy, blogs and metadata.

2: It Has a Regularly-Updated Blog

Now more than ever, are patients empowered to search for and draw conclusions about their health based on information they can access online. Of course, this can lead to a lot of misinformation about their health. There’s nothing you can do to stop patients from researching and drawing their own conclusions about their health based on online information, but you can establish yourself as a thought leader by providing up-to-date and accurate information on your website’s blog. By regularly posting blog content, you will accomplish three things:

1. Increase your SEO and website ranking
2. Increase brand recognition by establishing yourself as a thought leader in medicine
3. Attract new patients

You might think, wait, why would I want users to diagnose themselves online? That takes away from my business! Well, because your patients aren’t doctors. They still have to come to you to confirm their suspicions and access medications. By providing them relevant information, you are establishing yourself as a source they can trust with their health.

3: It Looks Good

When it comes to websites, you can judge a book by its cover. Google might not care what your site looks like, but your users do! If your website looks like didn’t survive the turn of the millennium, your patients might think your medical advice will be too and search for another practitioner that’s keeping up with the times. They might not be web design experts, but your patients can recognize a site that’s looks nice and has an easy-to-follow structure.

4: It’s Mobile Friendly

In 2015, Google announced that in ten countries, including the U.S., there were more mobile searches than desktop searches. This means that if your website isn’t designed to be responsive, you are missing out on a lot of potential web traffic. If you have the budget, consider placing call ads so when users find your practice, they can call your office with one tap.

Interested in redesigning your website? We’d love to help—contact us today!