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Discovery Park of America

A Partnership Built on Momentum
Discovery Park of America didn’t start with a long-term agency relationship. It started with a test to promote their holiday experience, Let It Glow. Our team developed a full-funnel marketing strategy combining creative storytelling, digital performance media, influencer partnerships, and regional traditional media to drive awareness and ticket sales across the Mid-South. Our campaign resulted in the best attendance for the event that they've ever had. From that moment on, our role evolved from campaign partner to strategic collaborator, helping Discovery Park reframe how it shows up in the market, how it tells its story, and how it drives year-round visitation.
Discovery Park of America
PROJECTS

    Project
    2026

    Evergreen Marketing

    A Chance to See Beyond
    Discovery Park wasn’t lacking experiences, it was lacking a narrative that unified them. From dinosaurs to aquariums, vintage cars to gardens, the offering felt fragmented. So we reframed it with a simple, elastic idea: “See Beyond.” Not just what’s there but what it means. We built a dual-audience campaign targeting Family Fun Seekers and Modern Explorers.
    Project
    2026

    Let it Glow Campaign

    Brightening a Holiday Tradition
    For the Let It Glow holiday experience, the campaign highlighted the immersive experience through festive creative, animated social assets, video placements, and influencer storytelling that captured the atmosphere of the event in authentic ways. Our full-funnel media strategy ensured the event stayed top-of-mind throughout the season. Digital channels drove measured engagement while traditional media expanded regional reach across Tennessee, Kentucky, and surrounding markets. Together, the campaign created the best ticket sale performance to date.
    Project
    2026

    Military Expo Campaign

    Honoring Past & Present Innovation
    Discovery Park of America hosts an annual Military Expo, a two-day event honoring veterans and active military while educating the public through living history, demonstrations, and interactive exhibits. For the 2026 event, the park needed a regional campaign that could drive attendance from families, educators, and history enthusiasts; promote free admission for veterans and active military; introduce the new “A Revolution of Her Own” program; all within a 150-mile travel radius. We positioned the Military Expo as an event where visitors could experience the evolution of American military history firsthand.