Let's Talk

Augusta CVB

Identifying Travel Audiences to Build Focused Tourism Initiatives that Grow New and Returning Visitors YoY
Augusta isn't just for The Masters. Through the "Legendary Hospitality" and "Get Off the Green" campaigns, geo-targeted media and high-impact digital made travelers and media planners believe that it's a destination worth visiting year-round. Designsensory blended Augusta's rich tradition with its desire for a creative tourism initiative to create ad campaigns highlighting the best of Augusta and what it has to offer.
Augusta CVB
PROJECTS
    Project

    Media Campaign & Strategy

    Accenting the positive; measuring changes
    By calling out Augusta’s legendary hospitality, culinary creativity, outdoor adventure and inspiring art and music—through measured, targeted initiatives—the new campaign is gaining significant traction and conversions, including increased paid media and SEM via click-throughs and cost-per-clicks. We amplified efforts by refining Google paid search keywords, ad copy and imaging. Augusta is a natural draw for meeting professionals, and we capitalized on the attraction through development of a tourism report and annual marketing plan.
    Exterior of the Augusta Convention Center.
    New Augusta campaign guidelines.
    Ad for Augusta.
    Ad for Augusta.
    Collage of assets for Augusta.
    Augusta logo branding.
    Augusta branding and color guide.
    Magazine-style page showing visitor economic impact on Augusta.
    $553M
    Visitor Spending Increase
    +88K
    Website Clicks
    100%
    Event Hotel Occupancy
    Project

    Tourism Video Production

    Creating video assets highlighting campaign targets
    Augusta CVB saw potential in having video assets for their tourism department to use across social and digital spaces. Designsensory planned and scripted the videos, all of which are representative of three of their target areas: girls trips, family and dining, and outdoors. Together, the videos highlight the best of Augusta and what they have to offer.
    Person going into the theater.
    Couple in a boat.
    Custom creative speaks directly to vacationers looking for a new destination

    Since the conception of these videos, we’ve used clips for digital and Facebook ads, and they live as a one part of the Augusta marketing toolkit. They can expand across their website and guide users through the experience that only Augusta can provide. The three target areas highlight Augusta as a year-round destination – not just for The Masters.

    Family walking across a wooden bridge.
    Couple going into the theatre.
    Person walking through an art gallery.
    Girls in a parade in Augusta.
    Results That Make a Difference.
    Smart placements put Augusta in front of travelers already looking for their next trip.
    Targeted campaigns drove year-round visitation.
    Augusta’s Masters strategy led to 100% hotel occupancy.
    Impactful creative assets speak to both adventurers and planners.