For more than a decade, we’ve actively supported the work that Goodwill Industries does in our community, and we look forward to the vintage fashion show and sale year after year. The concept for the 2019 (and 35th annual) event was “Lifestyled.”
Design and production teams helped to identify local fashion influencers who pulled outfits for a photo shoot and for the models on the runway. We then leveraged the photographs for promotional materials, such as social graphics and a poster with striking colors and custom type. The influencers were able to cross-promote the campaign on their own personal social media feeds—showcasing the ways that they are truly “Distinct, Fierce, Elegant and Timeless.”
Goodwill Industries-Knoxville, Inc provides vocational services and job opportunities for people with barriers to employment. Money raised at the fashion show and sale each year helps to raise money for the organization’s mission. Through branding and design, we help to tell Goodwill’s story and get people excited for the annual fashion show and sale.