With the addition of its first mobile app for travelers in 2019, we wanted to really make an impact at the National Association of RV Parks and Campgrounds annual trade show—with Staylist being a Title and Expo Sponsor for the event.
Design teams created an elaborate trade show activation for Staylist out of an old storage container to network with booth visitors, share tips and tricks for using the new application and show off the company’s new brand and experience. The container was marked with “Adventure Awaits” in graffiti for photo opportunities, and with board games, s’mores and additional giveaways, the event booth truly made each guest feel like they were discovering their next adventure.
Mounted phones and tablets allowed visitors to explore the new application with a personalized and unique experience. The trade show garnered attention for the brand and has paved the way for Staylist to become one of the top OTT outdoor travel experiences.