Multimedia Content Hub Website
The South Carolina Office of Innovation asked us to create a new content hub for their state-wide innovation initiative. They needed new branding to align with the new virtual toolkit and create captivating content to promote innovation achievements and inspire new leaders.
Our research and intelligence experts conducted analytical and audience research, including SUS and UX testing to inform our strategy. Insights revealed which visual elements, resources and functions would encourage traffic and interactions. Defining the platform’s purpose to serve as a content toolkit for the pursuit of innovation proved effective in drawing business to the state to conduct research and product development.
Audience and data analysis inspired the branding, vision and mission statement. The name Scribble symbolizes the path between ideation and creation, when innovators scribble their thoughts before evolving them into action. This name informed the logomark and visual identity, both designed to position Scribble as an educational resource for innovators to discover helpful state organizations and entrepreneurship support.
We produced relevant educational content, including podcast episodes, one-on-one interviews and videos with some of the brightest minds in South Carolina. These assets live among news, articles, and industry events on the website. The exclusive, immersive content and branding are integrated throughout the dynamic system, with visual elements quickly directing users toward tools and information. The modern website facilitates collaboration and achievements from the next generation of entrepreneurs.
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