The American Advertising Federation of Knoxville’s Addy Awards has become an institution here at Designsensory. And while this year our team celebrated the 2021 Addys, themed “Beyond the ADmosphere,” virtually and from the comfort of the office — trading in suits and dresses for facemasks and jeans, ballrooms for conference rooms, drink tickets for to-go margaritas — quite a few things remained the same.
No industry has been immune from the seismic impact of the global COVID-19 pandemic. Restaurants, tourism destinations, entertainment venues and myriad other businesses which rely on a steady stream of guests have been rocked by uncertainty in both their day-to-day operations and their more long-term planning.
Here at the agency, and like most of you, we’ve experienced a lot of change in 2020. Shifting goals and budgets, clients with furloughed teams, overhauls to marketing plans made on the fly, company-wide revisions to our daily environments, workflows, and procedures. But certain things haven’t changed. Some things have held as steadfast as they always have inside our doors — our strong and passionate team, its creativity in the face of a challenge and our relationships with those we work with every day.
The air is crisp, sweaters are making their debut, orange decor is popping up on doorsteps, and the faint smell of pumpkin cold brew is lingering among any nearby group of millennials. Welcome to fall at Designsensory. Despite our urge to cozy up by the fire, there’s been a lot going on at our office: new faces, clients, content, and ways to tackle these times of COVID-19.
Diversity, inclusion and accessibility are complex and challenging topics for the corporate world. The Black Lives Matter movement, once considered separate and apart from business, has now evolved from a polarizing hashtag or protest rally cry to become a starting point for hard conversations. Addressing these topics head-on helps to foster diversity, equity and inclusion, to spur action in corporate environmental, social and governance decisions—and to weave those ideas into advertising campaigns.
Get this free whitepaper that brings together insights, data and examples of how inclusive, diverse, equitable and accessible successes can be woven into creative planning and business commitment to all people.
We’re guiding our clients through the COVID-19 outbreak through the power of adaptation, empathy and resiliency. Even though it's a difficult time, it's not impossible to overcome. We've rounded up a few projects to show you how.
We moved to quarterly updates, so a lot has happened since we last shared our agency news. We are still following CDC and social distancing guidelines, but we have started to slowly and safely ease back into our office environment (though video conferencing is likely here to stay). Our work has kept us busy here at Designsensory, as we try our best to guide our clients through this global pandemic with care and compassion—and a plan as the world begins to reopen.
Brothers and sisters, please rise, and give us a hearty “AMEN” for this newest DS Original—The Amen Corner.
This is an incredibly challenging time for everyone, especially for marginalized groups, but we believe in the power of advertising as a force for social justice and positive change.
For the first time in our lifetime, arenas, fields, gyms and stadiums are silent, and as we face the challenges of partially opening the economy, marketers and sports brands are wrestling with hard questions.