Coronavirus Advertising Has Had a Glaring Lack of Disability Inclusion

Coronavirus Advertising Has Had a Glaring Lack of Disability Inclusion

This is an incredibly challenging time for everyone, especially for marginalized groups, but we believe in the power of advertising as a force for social justice and positive change.

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Creativity Without Limits: The Value of Blue-Sky Thinking

Creativity Without Limits: The Value of Blue-Sky Thinking

Fanciful. Impractical. Unrealistic. Those are a few of the words you’ll come across when you search the definition of “blue-sky thinking,” but in the agency world, blue-skying is just the baseline.


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12 Knoxvillians Sharing Joy and Creativity During the Corona-Apocalypse

12 Knoxvillians Sharing Joy and Creativity During the Corona-Apocalypse

Ah, Knoxvillians... Bless our sweet-tea-swilling, backyard-grilling, orange-and-white-cheering hearts! Here, in the Maker City, we don’t mind a little red on our necks and a whole lot of blue in our grass. But nowadays (during these Mad Max-esque times), the only color we see is gray.

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Sports in COVID-19: A Unique Time For Understanding

Sports in COVID-19: A Unique Time For Understanding

For the first time in our lifetime, arenas, fields, gyms and stadiums are silent, and as we face the challenges of partially opening the economy, marketers and sports brands are wrestling with hard questions. 

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“Make it Real, Compared to What?”

 “Make it Real, Compared to What?”

When Creative Director Chris McAdoo isn’t at Designsensory, he paints. His latest solo exhibition was just three weeks ago, and he was looking ahead to a collectors’ event in April. Like most things right now, it was canceled.

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Company Culture But Make It Virtual

Company Culture But Make It Virtual

There are a lot of challenges that come along with working from home for some—maintaining productivity, confusing conference calls, an insufficient work environment, you name it. But there is one challenge that you can’t overcome by adding a new conference line or second monitor and that’s maintaining your company culture.

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February at Designsensory: Fired Up in February

February at Designsensory: Fired Up in February

February at Designsensory was filled with even more travel, unforgettable experiences and a lot to celebrate. We have two new podcast projects in the mix, and trust us when we say, they are compelling. We just won an Emmy, the Addys are right around the corner and our clients took home some of the top prizes at the Southeast Tourism Society’s most recent awards ceremony. Seems this month has a theme? Read on. 

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To Market: What to Know About Branded Video Content in 2020

To Market: What to Know About Branded Video Content in 2020

Developing an ability to sniff out, steward and sustain “viability” in video has always been critical to the role of Executive Producer or Showrunner. But, in recent years, as the content landscape has morphed in response to the implications of an evolving digital marketplace, this skill has become absolutely vital. 

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December at Designsensory: Spark Something

December at Designsensory: Spark Something

It really is the most wonderful time of the year here at Designsensory. Our annual holiday campaign has “sparked” pure happiness around the office and we're helping clients to celebrate the season.

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Spark Something Crafted: How to Make a Pomme Pilot

Spark Something Crafted: How to Make a Pomme Pilot

Our office will celebrate just about anything — birthdays, babies, big wins and big weddings. So the holidays are more than enough reason to keep that trend going. One Friday a month we all gather in the office around 5 o’clock to catch up, learn a little something and drink cocktails together.

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Thinking