This is an incredibly challenging time for everyone, especially for marginalized groups, but we believe in the power of advertising as a force for social justice and positive change.
Fanciful. Impractical. Unrealistic. Those are a few of the words you’ll come across when you search the definition of “blue-sky thinking,” but in the agency world, blue-skying is just the baseline.
Ah, Knoxvillians... Bless our sweet-tea-swilling, backyard-grilling, orange-and-white-cheering hearts! Here, in the Maker City, we don’t mind a little red on our necks and a whole lot of blue in our grass. But nowadays (during these Mad Max-esque times), the only color we see is gray.
For the first time in our lifetime, arenas, fields, gyms and stadiums are silent, and as we face the challenges of partially opening the economy, marketers and sports brands are wrestling with hard questions.
When Creative Director Chris McAdoo isn’t at Designsensory, he paints. His latest solo exhibition was just three weeks ago, and he was looking ahead to a collectors’ event in April. Like most things right now, it was canceled.
There are a lot of challenges that come along with working from home for some—maintaining productivity, confusing conference calls, an insufficient work environment, you name it. But there is one challenge that you can’t overcome by adding a new conference line or second monitor and that’s maintaining your company culture.
February at Designsensory was filled with even more travel, unforgettable experiences and a lot to celebrate. We have two new podcast projects in the mix, and trust us when we say, they are compelling. We just won an Emmy, the Addys are right around the corner and our clients took home some of the top prizes at the Southeast Tourism Society’s most recent awards ceremony. Seems this month has a theme? Read on.
Developing an ability to sniff out, steward and sustain “viability” in video has always been critical to the role of Executive Producer or Showrunner. But, in recent years, as the content landscape has morphed in response to the implications of an evolving digital marketplace, this skill has become absolutely vital.
It really is the most wonderful time of the year here at Designsensory. Our annual holiday campaign has “sparked” pure happiness around the office and we're helping clients to celebrate the season.
Our office will celebrate just about anything — birthdays, babies, big wins and big weddings. So the holidays are more than enough reason to keep that trend going. One Friday a month we all gather in the office around 5 o’clock to catch up, learn a little something and drink cocktails together.