12 Knoxvillians Sharing Joy and Creativity During the Corona-Apocalypse

12 Knoxvillians Sharing Joy and Creativity During the Corona-Apocalypse

Ah, Knoxvillians... Bless our sweet-tea-swilling, backyard-grilling, orange-and-white-cheering hearts! Here, in the Maker City, we don’t mind a little red on our necks and a whole lot of blue in our grass. But nowadays (during these Mad Max-esque times), the only color we see is gray.

Read More →

“Make it Real, Compared to What?”

 “Make it Real, Compared to What?”

When Creative Director Chris McAdoo isn’t at Designsensory, he paints. His latest solo exhibition was just three weeks ago, and he was looking ahead to a collectors’ event in April. Like most things right now, it was canceled.

Read More →

Tips from our Coworkers: Staying Productive While Working from Home

Tips from our Coworkers: Staying Productive While Working from Home

Our Designsensory office has gone completely digital, and while it is the safest move right now, we’re still figuring out how to remain productive while at home. Maybe you’re struggling with the same thing? We interviewed our now-remote office folks for advice.

Read More →

Company Culture But Make It Virtual

Company Culture But Make It Virtual

There are a lot of challenges that come along with working from home for some—maintaining productivity, confusing conference calls, an insufficient work environment, you name it. But there is one challenge that you can’t overcome by adding a new conference line or second monitor and that’s maintaining your company culture.

Read More →

Pass the Mic: Why Podcasts Should be in Your Marketing Mix

Pass the Mic: Why Podcasts Should be in Your Marketing Mix

Stories, big and small, are literally everywhere — news, movies, television, books, radio, social media, in conversation. Our Influencer Strategist, Brad Carpenter (a.k.a “The Podcast Guy” around here) has a knack for discovering the best stories and bringing them to life.

Read More →

To Market: What to Know About Branded Video Content in 2020

To Market: What to Know About Branded Video Content in 2020

Developing an ability to sniff out, steward and sustain “viability” in video has always been critical to the role of Executive Producer or Showrunner. But, in recent years, as the content landscape has morphed in response to the implications of an evolving digital marketplace, this skill has become absolutely vital. 

Read More →

Three Marketing Trends to Watch for in 2020

Three Marketing Trends to Watch for in 2020

A new year brings new trends in marketing, and we're going through what we'll see (and continue seeing) from our favorite brands in 2020.

Read More →

Making Sense of Information Overload

Making Sense of Information Overload

Research, analytics, data, data and more data. In the world of marketing, we are bombarded with information, and the need for even more keeps growing. To many, all of this information can be too massive and unwieldy. Mention the need to gather and process all of this information and some people look like the proverbial deer-in-headlight.

Read More →

5 User Experience Design Trends to Watch in 2020

5 User Experience Design Trends to Watch in 2020

As we welcome the new year, we’re also welcoming more User Experience (UX) design projects here at the agency, and we expect 2020 to be a year where UX design only becomes more important in the world of marketing.

Read More →

5 Ways to Make Job Interviews Less Awkward and More Accessible

5 Ways to Make Job Interviews Less Awkward and More Accessible

As a regular contributor to Adweek, I'm able to speak about diversity and inclusion to a much larger audience. Below is my most recent article “5 Ways to Make Job Interviews Less Awkward and More Accessible” in its entirety. 

Read More →

Thinking