We’ve had the important task within the last year of helping brands not only cope with the pandemic but also face it head on with strategies that are focused on safety tactics—a feat that has saved the livelihoods of many brands.
After this past year, a lot has changed in the field of user experience and we just might have more data than ever on how people effectively communicate online. Are you set-up to excel in 2021? Follow this checklist of 2021 UX recommendations.
No industry has been immune from the seismic impact of the global COVID-19 pandemic. Restaurants, tourism destinations, entertainment venues and myriad other businesses which rely on a steady stream of guests have been rocked by uncertainty in both their day-to-day operations and their more long-term planning.
Data abounds. It’s plentiful. It’s desired — sort of. Many marketing and business professionals espouse and preach the importance of good data and claim to be “data driven.” But in many cases, it’s superficial. They don’t look deeply enough to really understand what the numbers say.
In 2020, our coworkers spent a lot more time at home and in the kitchen. So if you’re like us, you’ll enjoy this little holiday recipe with a twist.
Picture this: A crisp winter’s eve announces itself with plunging temperatures and softening light. The fireplace is roaring, beating back the forces of frost outside. You curl up on the couch with a mug of warm milk to watch your favorite — hold on. Warm milk? That won't do. You need a Hot Toddy.
The year was 1996. “Content is King,” proclaims Bill Gates to all the marketers, advertisers and brands of the world. It's a phrase that lives on in cliched infamy. Now, here we are (25 years later!), and all of us marketers have become jesters in the court of the King, juggling for relevance and kneeling for Likes, Shares and those sweet, sweet, Impressions.
Diversity, inclusion and accessibility are complex and challenging topics for the corporate world. The Black Lives Matter movement, once considered separate and apart from business, has now evolved from a polarizing hashtag or protest rally cry to become a starting point for hard conversations. Addressing these topics head-on helps to foster diversity, equity and inclusion, to spur action in corporate environmental, social and governance decisions—and to weave those ideas into advertising campaigns.
Get this free whitepaper that brings together insights, data and examples of how inclusive, diverse, equitable and accessible successes can be woven into creative planning and business commitment to all people.
This is an incredibly challenging time for everyone, especially for marginalized groups, but we believe in the power of advertising as a force for social justice and positive change.
Fanciful. Impractical. Unrealistic. Those are a few of the words you’ll come across when you search the definition of “blue-sky thinking,” but in the agency world, blue-skying is just the baseline.