We’ve had the important task within the last year of helping brands not only cope with the pandemic but also face it head on with strategies that are focused on safety tactics—a feat that has saved the livelihoods of many brands.
The American Advertising Federation of Knoxville’s Addy Awards has become an institution here at Designsensory. And while this year our team celebrated the 2021 Addys, themed “Beyond the ADmosphere,” virtually and from the comfort of the office — trading in suits and dresses for facemasks and jeans, ballrooms for conference rooms, drink tickets for to-go margaritas — quite a few things remained the same.
Data abounds. It’s plentiful. It’s desired — sort of. Many marketing and business professionals espouse and preach the importance of good data and claim to be “data driven.” But in many cases, it’s superficial. They don’t look deeply enough to really understand what the numbers say.
The air is crisp, sweaters are making their debut, orange decor is popping up on doorsteps, and the faint smell of pumpkin cold brew is lingering among any nearby group of millennials. Welcome to fall at Designsensory. Despite our urge to cozy up by the fire, there’s been a lot going on at our office: new faces, clients, content, and ways to tackle these times of COVID-19.
The year was 1996. “Content is King,” proclaims Bill Gates to all the marketers, advertisers and brands of the world. It's a phrase that lives on in cliched infamy. Now, here we are (25 years later!), and all of us marketers have become jesters in the court of the King, juggling for relevance and kneeling for Likes, Shares and those sweet, sweet, Impressions.
As COVID-19 continues to cast uncertainty on our clients' day-to-day operations, we've returned to production by maintaining strict protocols for safety. In our latest blog, Designsensory Director of Production Taylor Walters discusses how we've returned to doing what we love while keeping safety at the forefront.
We’re guiding our clients through the COVID-19 outbreak through the power of adaptation, empathy and resiliency. Even though it's a difficult time, it's not impossible to overcome. We've rounded up a few projects to show you how.
We moved to quarterly updates, so a lot has happened since we last shared our agency news. We are still following CDC and social distancing guidelines, but we have started to slowly and safely ease back into our office environment (though video conferencing is likely here to stay). Our work has kept us busy here at Designsensory, as we try our best to guide our clients through this global pandemic with care and compassion—and a plan as the world begins to reopen.
Brothers and sisters, please rise, and give us a hearty “AMEN” for this newest DS Original—The Amen Corner.
This is an incredibly challenging time for everyone, especially for marginalized groups, but we believe in the power of advertising as a force for social justice and positive change.