The year was 1996. “Content is King,” proclaims Bill Gates to all the marketers, advertisers and brands of the world. It's a phrase that lives on in cliched infamy. Now, here we are (25 years later!), and all of us marketers have become jesters in the court of the King, juggling for relevance and kneeling for Likes, Shares and those sweet, sweet, Impressions.
Diversity, inclusion and accessibility are complex and challenging topics for the corporate world. The Black Lives Matter movement, once considered separate and apart from business, has now evolved from a polarizing hashtag or protest rally cry to become a starting point for hard conversations. Addressing these topics head-on helps to foster diversity, equity and inclusion, to spur action in corporate environmental, social and governance decisions—and to weave those ideas into advertising campaigns.
Get this free whitepaper that brings together insights, data and examples of how inclusive, diverse, equitable and accessible successes can be woven into creative planning and business commitment to all people.
As COVID-19 continues to cast uncertainty on our clients' day-to-day operations, we've returned to production by maintaining strict protocols for safety. In our latest blog, Designsensory Director of Production Taylor Walters discusses how we've returned to doing what we love while keeping safety at the forefront.
We’re guiding our clients through the COVID-19 outbreak through the power of adaptation, empathy and resiliency. Even though it's a difficult time, it's not impossible to overcome. We've rounded up a few projects to show you how.
We moved to quarterly updates, so a lot has happened since we last shared our agency news. We are still following CDC and social distancing guidelines, but we have started to slowly and safely ease back into our office environment (though video conferencing is likely here to stay). Our work has kept us busy here at Designsensory, as we try our best to guide our clients through this global pandemic with care and compassion—and a plan as the world begins to reopen.
Brothers and sisters, please rise, and give us a hearty “AMEN” for this newest DS Original—The Amen Corner.
This is an incredibly challenging time for everyone, especially for marginalized groups, but we believe in the power of advertising as a force for social justice and positive change.
Fanciful. Impractical. Unrealistic. Those are a few of the words you’ll come across when you search the definition of “blue-sky thinking,” but in the agency world, blue-skying is just the baseline.
Ah, Knoxvillians... Bless our sweet-tea-swilling, backyard-grilling, orange-and-white-cheering hearts! Here, in the Maker City, we don’t mind a little red on our necks and a whole lot of blue in our grass. But nowadays (during these Mad Max-esque times), the only color we see is gray.
For the first time in our lifetime, arenas, fields, gyms and stadiums are silent, and as we face the challenges of partially opening the economy, marketers and sports brands are wrestling with hard questions.