Thinking

Is Email Dead? Never: 4 Ways It Has Kept Up

Is Email Dead? Never: 4 Ways It Has Kept Up

The first email was sent out in 1972, and the world of emailing exploded in the 90s. We now live in a much more technologically advanced world. So, is email now dead? With large rises in smart phones, handheld devices, VR and so much more, you might think so. However, email is still a huge part of marketing communication. Here are a few ways email has kept up in the world of ever changing benchmarks, and how you can use this tool to effectively market yourself and your products.

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On Set Etiquette: Creatives in Production

On Set Etiquette: Creatives in Production

There comes a (sometimes scary) day in every creative’s life when video concept meets concrete production. The client has approved the concept, the writer has penned the script, the creative director has thrown some mustard on it, and the production coordinator has set a date. Today’s the day this vision comes to life, and you’re left with sweaty palms. Here's what to do.

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Voice of the American Fan: The Impact of Youth Sports

Voice of the American Fan: The Impact of Youth Sports

Our marketing intelligence arm, Lancaster Research, has deep proficiencies in sports insights—one of it’s primary offerings is FansVoice. FansVoice gathers data on the fan experience through interactive technology and traditional research. We’re proud to announce that through this experience, Lancaster Research will now be releasing an annual detailed analysis and report, Voice of the American Fan, detailing what it means to be a fan and how to best engage this audience. 

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Designsensory in 2018: Going for Gold

Designsensory in 2018: Going for Gold

A new year brings the start of award season, as well as the broadcast of two television we've co-produced with clients. We also get ready to pack up our desks and move into our soon-to-be finalized office build.

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New Year, New Inspiration: The Best Creative of 2017

New Year, New Inspiration: The Best Creative of 2017

As the new year begins, we look back at creative campaigns from 2017 and their impact on the marketing and advertising industry. Here is what inspired our employees at Designsensory.

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Inbound Marketing: The Road to Trust

Inbound Marketing: The Road to Trust

Marketing and sales departments use a lot of traditional and digital means to reach audiences, and yet they could be missing out on some important leads available through inbound marketing. You may be missing out on some of the most basic and effective tactics for generating leads and converting them to brand evangelists for you.

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10 Quick Tips for Social Media Managers

10 Quick Tips for Social Media Managers

This blog post isn't a discussion of a grand new strategy that’s going to alter the course of your social media content calendar for the fifth time in a year. This is about the small things in day-to-day social media management that can make your life easier.

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December Agency News: Designsensory Goes Adventuring

December Agency News: Designsensory Goes Adventuring

A show you need to watch, redefining a few brands and a group of new DSers—here’s everything you need to see from Designsensory this last month.

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The Case for Custom Lettering

The Case for Custom Lettering

For those times when pre-made fonts just miss the mark, custom lettering is here to save the day. Find out why Designsensory loves this tailored solution.

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eCommerce: Who Wears it Best?

eCommerce: Who Wears it Best?

While online shopping is quick and convenient for consumers, it can be difficult for businesses to create and maintain a successful shopping site. Here are three examples of great websites for eCommerce.

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