Thinking

PetSafe National TV Commercial Shoot - Behind the Scenes

PetSafe National TV Commercial Shoot - Behind the Scenes

"Magic" was the word repeated over and over during the three-day commercial shoot for PetSafe’s stoneware fountains, one of the brand’s newest additions to the hydration systems.

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Gathering by Design

Gathering by Design

DSers have been out and about with colleagues, comrades and classes. Here’s a recap of some of the wonderful moments.

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Utilize: Inspiring Moments

Utilize: Inspiring Moments

During the holidays we often get caught up in a rush of gift giving and social events. But, at a deeper level, in many ways, this season is about finding inspiring moments for oneself and others that can extend well beyond the parties and presents.

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Utilize: Online Retail Trends

Utilize: Online Retail Trends

Black Friday and Cyber Monday ring in the holiday season and officially commence what most retailers hope is their best time of year. Utilizing key online retail trends and consumer insights may give you the tools you need to succeed.

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Utilize: The Outward Value of Internal Communications

Utilize: The Outward Value of Internal Communications

Your people and your brand are your most important assets, and we believe that brands should work as hard inside a company as they do outwardly.

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Utilize: Power Plays

Utilize: Power Plays

Clicking the play button of an online video can lead to the promise of “more”—from more time onsite to more conversions and more conversations.

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Designsensory named to the 2013 Inc. 5000 List

Designsensory named to the 2013 Inc. 5000 List

I'm thrilled to announce the inclusion of Designsensory on the Inc. 5000 List as one of the fastest-growing, private companies in the US. We are among 80 Tennessee companies, including 24 based in East Tennessee.

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PetSafe Bark For Your Park Winners

PetSafe Bark For Your Park Winners

With votes tallied and winners announced for the 2013 PetSafe Bark For Your Park contest, DS is celebrating along with communities across the country.

 

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Utilize: Concept Testing

Utilize: Concept Testing

Students heading back to school shouldn’t be the only ones thinking about upcoming tests. Testing should be an integral part of the development of interactive, offline and campaign communication efforts.

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Utilize: The Power of Project Management

Utilize: The Power of Project Management

We often share stories focusing on creative projects and processes. Equally important is the best practices of project management, from initial meetings to final product delivery.

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