Thinking

Celebrating a Year of Designsensory Moments

Celebrating a Year of Designsensory Moments

For everyone connected to Designsensory—from clients, to DSers to families and friends—the past 12 months have been filled with moments that inspire, honor, delight, deliver and much, much more. Before we pivot toward the new year, we want to share some of those moments and what they mean to us.

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5 Trends for Tourism Organizations

5 Trends for Tourism Organizations

When the weather outside is frightful, it's a good time to daydream about vacations and warmer travel destinations.

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Fresh Faces at Designsensory this Fall

Fresh Faces at Designsensory this Fall

As an organization, we are deeply committed to continuous learning, and growing inside and outside our walls. Interns who work with us are invaluable to us and our growth. Superhero DS interns for this fall semester are Courtney Gibson, Joey Hathaway and Brayan Zavala.

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Them Importance of Rich Media in Integrated Marketing

Them Importance of Rich Media in Integrated Marketing

At Designsensory, we believe in the power of richly crafted stories. We’ve been hard at work (and having lots of fun) with our production partner, PopFizz, creating rich media that helps clients promote their brands. We’ve collaborated with PopFizz on photo and video shoots from Anderson County, Tennessee, to Cook Inlet, Alaska. On the ground and in the air, on four-wheelers and oil rigs, we’ve captured amazing images that tell great stories.

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Utilizing Entertainment as Advertising

Utilizing Entertainment as Advertising

No matter the moment, people want to be entertained. And, no matter the business, your product or service can utilize entertainment to elevate moments and inspire action. Advertising’s past relationship with consumers was, what many considered, inconvenient at best, and could be described as an interruption or a barrier, often boring.

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Aviation Community Takes Flight

Aviation Community Takes Flight

Big South Fork Airpark is a premier aviation and equestrian community in a spectacular expanse of Tennessee. Since the natural beauty of the region and the prestigious lifestyle of the airpark are main selling points for the community, a visually appealing website was of utmost importance.

The airpark is perched at the edge of Big South Fork National River and Recreation Area, a panorama spanning 125,000 acres of outdoor beauty. Naturally, the new photography created by the PopFizz crew steals the show. The site design is modern, clean, with streamlined navigation, so the original photography could shine.

DSXpress, Designsensory’s content management system, combines ease of use with the unlimited ability to create and edit on the fly, enabling quick population of the site with copy and photos. A custom photo gallery further showcases the development section and the amenities section of the site.

With the brand-new Big South Fork Airpark website, aviation enthusiasts can learn about the development and its community, and become familiar with the airpark surroundings before they fly there. For more information on Big South Fork Airpark, visit the new website.

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Designsensory Partner with Entrepreneur Michael Crain

Designsensory Partner with Entrepreneur Michael Crain

One of Designsensory’s recent entrepreneurial partnerships was with Michael Crain, whose innovative thinking for a video messaging platform was developed into the Vuture app.

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7 Ways to Embrace Entrepreneur Thinking

7 Ways to Embrace Entrepreneur Thinking

We embrace all of our client partnerships, from the well-established brands that have been around for decades to fresh-faced start-ups. Even though Designsensory is approaching 15 years, we believe an entrepreneurial culture is valuable at all stages of business.

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Bringing Sugarlands to New Markets

Bringing Sugarlands to New Markets

When Sugarlands Distilling Company approached liquor stores to sell its products, it recognized the need for marketing materials that would distinguish the distilling company from the competition. And, when Sugarlands made the move to a national distributor, that distributor made the same observation.

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The Power of Public Relations in Marketing

The Power of Public Relations in Marketing

We’d like to think that your brand has something newsworthy to share. It’s safe to say that every day may not bring a front page article, evening news story or online coverage reaching millions. However, utilizing the power of public relations can help connect moments of truth to momentum for your brand.

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