We’ve had the important task within the last year of helping brands not only cope with the pandemic but also face it head on with strategies that are focused on safety tactics—a feat that has saved the livelihoods of many brands.
The American Advertising Federation of Knoxville’s Addy Awards has become an institution here at Designsensory. And while this year our team celebrated the 2021 Addys, themed “Beyond the ADmosphere,” virtually and from the comfort of the office — trading in suits and dresses for facemasks and jeans, ballrooms for conference rooms, drink tickets for to-go margaritas — quite a few things remained the same.
After this past year, a lot has changed in the field of user experience and we just might have more data than ever on how people effectively communicate online. Are you set-up to excel in 2021? Follow this checklist of 2021 UX recommendations.
No industry has been immune from the seismic impact of the global COVID-19 pandemic. Restaurants, tourism destinations, entertainment venues and myriad other businesses which rely on a steady stream of guests have been rocked by uncertainty in both their day-to-day operations and their more long-term planning.
Data abounds. It’s plentiful. It’s desired — sort of. Many marketing and business professionals espouse and preach the importance of good data and claim to be “data driven.” But in many cases, it’s superficial. They don’t look deeply enough to really understand what the numbers say.
Here at the agency, and like most of you, we’ve experienced a lot of change in 2020. Shifting goals and budgets, clients with furloughed teams, overhauls to marketing plans made on the fly, company-wide revisions to our daily environments, workflows, and procedures. But certain things haven’t changed. Some things have held as steadfast as they always have inside our doors — our strong and passionate team, its creativity in the face of a challenge and our relationships with those we work with every day.
In 2020, our coworkers spent a lot more time at home and in the kitchen. So if you’re like us, you’ll enjoy this little holiday recipe with a twist.
Picture this: A crisp winter’s eve announces itself with plunging temperatures and softening light. The fireplace is roaring, beating back the forces of frost outside. You curl up on the couch with a mug of warm milk to watch your favorite — hold on. Warm milk? That won't do. You need a Hot Toddy.
The air is crisp, sweaters are making their debut, orange decor is popping up on doorsteps, and the faint smell of pumpkin cold brew is lingering among any nearby group of millennials. Welcome to fall at Designsensory. Despite our urge to cozy up by the fire, there’s been a lot going on at our office: new faces, clients, content, and ways to tackle these times of COVID-19.
The year was 1996. “Content is King,” proclaims Bill Gates to all the marketers, advertisers and brands of the world. It's a phrase that lives on in cliched infamy. Now, here we are (25 years later!), and all of us marketers have become jesters in the court of the King, juggling for relevance and kneeling for Likes, Shares and those sweet, sweet, Impressions.