The American Advertising Federation of Knoxville’s Addy Awards has become an institution here at Designsensory. And while this year our team celebrated the 2021 Addys, themed “Beyond the ADmosphere,” virtually and from the comfort of the office — trading in suits and dresses for facemasks and jeans, ballrooms for conference rooms, drink tickets for to-go margaritas — quite a few things remained the same.

Like the fact that the Addys represent an opportunity for us to celebrate not just each other and our local industry but our clients. It’s thanks to our many client partners, who ask for more and turn to us when they want it, that we continually get to dig deep into our toolbox and come up with concepts, creative pieces and campaigns that not only bring to life communications that truly work but also win awards. Bringing home some hardware is always nice, but our greatest award is the success of our clients and solving the ever-changing problems they have.

Also unchanged this year, and hopefully for the many years to come, is the support we’re glad to be able to show to our local AAF chapter through these submissions. It’s the team, our clients and Knoxville that help us continue to grow and thrive year-after-year. So, thank you, everyone. And congratulations to you all!

Best Of…

• Best of Show: Tennessee Fund - 2020 Membership Guide

• Best of Logo/Branding: Tennessee Aquarium - “Conservation Crew” Branding

• Best of Print: Tennessee Fund - 2020 Membership Guide

• Best of Website: Old Dominick Distillery - Website

• Judge’s Choice: Old Dominick Distillery - Website

Gold Addy Awards

• Explorable Podcast - Illustrations

• Ignite Fan Insights - Summer 2020 Research Report

• Old Dominick Distillery - Website

• Production Glue - Website

• Tennessee Aquarium - “Conservation Crew” Branding

• Tennessee Fund - 2020 Membership Guide

• Zoo Knoxville - “The Wild Life” Animations

• Zoo Knoxville - “The Wild Life” Series Branded Content 

• Zoo Knoxville - “The Wild Life” Series Campaign 

Silver Addy Awards

• Designsensory - 2020 Holiday “Twists & Turns” Campaign

• Designsensory - 2020 Holiday “Twists & Turns” Mailer

• Food Network - “Obsessed” Podcast Logo

• Gatlinburg CVB - Fall TV Commercials

• Gatlinburg SkyLift Park - Signage

• Gatlinburg SkyLift Park - Signage and Mobile Interaction

• Greenwood CVB - Ready to Ride Campaign

• HGTV - “Obsessed” Podcast Logo

• National Medal of Honor Heritage Center - “Valorcast” Podcast Logo

• Old Dominick Distillery - Social Media Photography

• State of Tennessee - COVID-19 “Choices” Campaign

• State of Tennessee - COVID-19 “Face of a Farmer” Commercial

• State of Tennessee - COVID-19 “Farmer” Campaign

• State of Tennessee - COVID-19 “Heroes” Campaign

• State of Tennessee - COVID-19 “Heroes” Commercial

• State of Tennessee - “JOBS4TN” Campaign

• Tennessee Aquarium - “Conservation Crew” Animations

• Tennessee Aquarium - “Conservation Crew” Episode

• Zoo Knoxville - ARC Teaser Campaign

• Zoo Knoxville - COVID Safety Digital Campaign

• Zoo Knoxville - “The Wild Life” Series Webisode

• Zoo Knoxville - Tiana Campaign

• Zoo Knoxville - “Back at the Zoo” Video

Bronze Addy Awards

• National Medal of Honor Heritage Center - Grand Opening Campaign

• Regal - “Gift Card” Video

• Regal - “Return to the Movies” Video

• Roane County - “Get Outdoors” Campaign

• Smart Trips - Gas Pump Campaign

• Smart Trips - Illustrations

• State of Tennessee - COVID-19 “Choices” Commercial

• State of Tennessee - COVID-19 “Face of a Fighter” Commercial

• State of Tennessee - COVID-19 Information Hub Website

• State of Tennessee - “JOBS4TN” Commercial