The American Advertising Federation of Knoxville’s Addy Awards has become an institution here at Designsensory. And while this year our team celebrated the 2021 Addys, themed “Beyond the ADmosphere,” virtually and from the comfort of the office — trading in suits and dresses for facemasks and jeans, ballrooms for conference rooms, drink tickets for to-go margaritas — quite a few things remained the same.
Like the fact that the Addys represent an opportunity for us to celebrate not just each other and our local industry but our clients. It’s thanks to our many client partners, who ask for more and turn to us when they want it, that we continually get to dig deep into our toolbox and come up with concepts, creative pieces and campaigns that not only bring to life communications that truly work but also win awards. Bringing home some hardware is always nice, but our greatest award is the success of our clients and solving the ever-changing problems they have.
Also unchanged this year, and hopefully for the many years to come, is the support we’re glad to be able to show to our local AAF chapter through these submissions. It’s the team, our clients and Knoxville that help us continue to grow and thrive year-after-year. So, thank you, everyone. And congratulations to you all!
Best Of…
Best of Show: Tennessee Fund - 2020 Membership Guide
Best of Logo/Branding: Tennessee Aquarium - “Conservation Crew” Branding
Best of Print: Tennessee Fund - 2020 Membership Guide
Best of Website: Old Dominick Distillery - Website
Judge’s Choice: Old Dominick Distillery - Website
Gold Addy Awards
Explorable Podcast - Illustrations
Ignite Fan Insights - Summer 2020 Research Report
Old Dominick Distillery - Website
Production Glue - Website
Tennessee Aquarium - “Conservation Crew” Branding
Tennessee Fund - 2020 Membership Guide
Zoo Knoxville - “The Wild Life” Animations
Zoo Knoxville - “The Wild Life” Series Branded Content
Zoo Knoxville - “The Wild Life” Series Campaign
Silver Addy Awards
Designsensory - 2020 Holiday “Twists & Turns” Campaign
Designsensory - 2020 Holiday “Twists & Turns” Mailer
Food Network - “Obsessed” Podcast Logo
Gatlinburg CVB - Fall TV Commercials
Gatlinburg SkyLift Park - Signage
Gatlinburg SkyLift Park - Signage and Mobile Interaction
HGTV - “Obsessed” Podcast Logo
National Medal of Honor Heritage Center - “Valorcast” Podcast Logo
Old Dominick Distillery - Social Media Photography
State of Tennessee - COVID-19 “Face of a Farmer” Commercial
State of Tennessee - COVID-19 “Farmer” Campaign
State of Tennessee - COVID-19 “Heroes” Campaign
State of Tennessee - COVID-19 “Heroes” Commercial
State of Tennessee - “JOBS4TN” Campaign
Tennessee Aquarium - “Conservation Crew” Animations
Tennessee Aquarium - “Conservation Crew” Episode
Zoo Knoxville - ARC Teaser Campaign
Zoo Knoxville - COVID Safety Digital Campaign
Zoo Knoxville - “The Wild Life” Series Webisode
Zoo Knoxville - Tiana Campaign
Zoo Knoxville - “Back at the Zoo” Video
Bronze Addy Awards
National Medal of Honor Heritage Center - Grand Opening Campaign
Regal - “Gift Card” Video
Regal - “Return to the Movies” Video
Roane County - “Get Outdoors” Campaign
Smart Trips - Gas Pump Campaign
Smart Trips - Illustrations
State of Tennessee - COVID-19 “Choices” Commercial
State of Tennessee - COVID-19 “Face of a Fighter” Commercial
State of Tennessee - “JOBS4TN” Commercial