Hi friends! We moved to quarterly updates, so a lot has happened since we last shared our agency news. We are still following CDC and social distancing guidelines, but we have started to slowly and safely ease back into our office environment (though video conferencing is likely here to stay). Our work has kept us busy here at Designsensory, as we try our best to guide our clients through this global pandemic with care and compassion—and a plan as the world begins to reopen. So let’s get right to it.
Over the Memorial Day holiday, and in partnership with the National Medal of Honor Heritage Center, we launched ValorCast. Each podcast episode details a lifetime of commitment, sacrifice and heroic acts of valor directly from the Medal of Honor recipients themselves. This season, Designsensory podcast producer Brad Carpenter interviews the courageous and extraordinary Sammy L. Davis, Joe Marm, Matt Williams, Mike Thornton, Pat Brady, Gary Littrel and Gary Beikirch—and each episode will leave you wanting more. Be sure to check that one out.
You’ve listened to our Scribble Of Note podcast by now, right? (If not, head to this page right now and get started.) We’re thrilled to share that our passion project for innovation was recently recognized as a 2020 Webby Honoree, joining the likes of AdAge, Bloomberg and Harvard Business Review.
Best Behavior Creative Club released nine new episodes in quarantine. The first two featured our own Joseph Nother and Josh Loebner, respectively. The series covers patience in the middle of a pandemic, accessibility, the hospitality industry, local artists and much more. Chris McAdoo talks to some of the brightest minds in Knoxville, and we look forward to making more podcast magic in the near future.
Our Fired Up! podcast team tackled the usual sports industry topics from a different angle, as events were suspended due to COVID-19. Designsensory Director of Research Chris Wise released four new episodes to share his thoughts on our findings from tracking fan sentiments—one for each wave of research. Chris addresses questions like, “Will you head to the stadiums when the action returns?”
In the last few months, we’ve helped a number of clients to refine their marketing, uncover opportunities and deepen their customer relationships. With an astonishing number of donations while doors were closed, Zoo Knoxville needed our help spreading the word on social media and exploring new ways to (safely) welcome back visitors.
Now, the zoo is back open and ready to welcome visitors. You may have even seen the local broadcast commercial we produced for them, which aggregated zoo visitors’ favorite moments since the zoo’s reopening. If you can, get out and support our friends from a safe distance.
We recently launched the new Galileo Camps website, but without the ability for programs and camps to physically meet, our team moved everything virtually—allowing Galileo to continue to inspire and develop young learners from anywhere. From the mountains to the movies, we’ve worked hard to meet the needs of our clients. See a full list here.
Website Launches and Team News
Our design and tech teams haven't slowed down for a minute, launching four new websites: Old Dominick Distillery, Productionglue, Magnum Venus Products and RDI Technologies.
Old Dominick Distillery, which calls downtown Memphis home, was looking for a beautiful website that would drive sales and visitors. We delivered a digital experience that blends their proud heritage and commitment to innovation with a modern design.
Productionglue is an award-winning live event and experiential production company and the new site brings better load time and search engine visibility while preserving the organization’s creative vision.
Magnum Venus Products, a manufacturing components leader for 80 years, needed their website to be an active, easy-to-use (and updated) sales funnel for their world-wide distribution network. We designed the site from the ground up to serve as an internationally ADA compliant hub for thousands of products, exclusive industry knowledge and service and support for industries from aerospace to oil & gas. The custom Wordpress CMS allows internal staff full control over SEO, visuals and content.
RDI Technologies is committed to innovation, using relatable video technology and easy-to-use software, and they came to use for a better website experience to reflect their leading efforts. We helped elevate their brand with a digital platform that was more engaging and accessible for users, providing better communication overall.
And just a year after she first came aboard as an intern, Mariah Reid has officially joined the DS team as our newest PR & Social Media Specialist. She graduated college in the middle of a global pandemic (you’re amazing for that) and is already a tremendous help to our team and clients.
That's all for now! We'll be back in September with our next update.