The start of a new year is always an exciting time for us at Designsensory. We’re fresh off of some much-deserved time with our families and diving into new and exciting projects with our clients. 2020 isn’t just a new year—but a new decade. It’s hard to imagine anything topping our last ten years, but we have a good feeling about what’s on the horizon. Let’s start with the month of January, shall we? Read on to find out what we’re up to.
Making New Connections
As usual, we’re kicking things off with our national conferences and speaking events. DS Director of Strategy Josh Loebner recently returned from Corpus Christi, Texas, and Birmingham, Alabama, where he spoke to chapters of the American Advertising Federation and American Marketing Association regarding disability and diversity in advertising, the workplace and greater marketing community. Josh is our subject matter expert on accessibility and inclusion.
Our Creative Director and Account Manager, Chris McAdoo will travel to Houston next week for the American Public Gas Association (APGA) Marketing Conference. Chris will participate in various workshops and speak to event-goers on social media and marketing in his session “Nobody’s Listening and Everyone is Angry.”
Taylor Walters, our Director of Studio Productions, will travel to New Orleans on the 27th for Realscreen Summit 2020—attended by almost every major cable network and distribution firm in the country. Producers and Directors will have the chance to pitch series ideas and packages for potential development, so it’s pretty exciting to have some representation there. (Told you we had a good feeling about what’s next.)
We’re not done just yet. Our research team—now Designsensory Intelligence—will head to the National Sports Forum in Atlanta next month to connect with industry business leaders and share our latest American sports fan insights and trends. We have a few other related offerings up our sleeve that we can’t share just yet, but if you’re at the conference, stop by our booth and say hello.
Work to See in 2020
You might remember our rebranding efforts and influencer campaign with Visit McMinnville from last year. We’re excited to say we’ll be continuing our work with them through social media, email marketing and website content creation.
Also joining the client list is Old Dominick Distillery in Memphis. We’ll be helping the brand ensure consistency and tone of voice from a visual and copy perspective on social media, developing a new website for the brand and supporting the team in its 2020 marketing initiatives.
Our research team began work with Knoxville Smart Trips last summer to gain an understanding of the people that choose alternative forms of transportation around town and why they choose it. Now as we head into the spring season, we’ve built an entire marketing campaign around the results. We’re pretty excited about the projects to come.
Odds and Ends to Tie Up 2019
Better late than never, as they say. We celebrated our Designsensory Holiday Party earlier this month. This year, we gathered back in our Founder, Executive Technical Director’s basement for a little karaoke and open bar action. Videos were taken, drinks were had, memories were made.
Please also help us welcome our new design intern Henry Burgin. Originally from Nashville, he's currently a design student at the University of Tennessee, Knoxville, and will graduate this spring. Another intern here at Designsensory, Mariah Reid, is extending her stay with us through the spring and her graduation. Mariah has supported the PR and Social Media team since last May, and we can’t thank her enough for it.
If you’re interested in an internship opportunity, check out our careers page or reach out to one of our team members.
Finally, and this is the announcement many of our clients look forward to this time of year, we’ve completed our submissions for the local Addys, or American Advertising Awards. Check out the full list of everything we’ve entered this year!