DS anniversaries, a fashion show and a podcast? We love sharing our agency news with friends and clients. Read on to find out what we’ve been up to since our last post.
Destination Marketing and DS
If you’re keeping up with our regular agency round-up pieces (of course you are), then you know we like to travel here at Designsensory. Our team recently returned from a whirlwind couple of weeks at the Tennessee Governor’s Conference on Tourism and Hospitality and the Georgia Governor’s Tourism Conference. At the Tennessee Governor’s Conference, many of our DS experts spoke on a destination marketing panel, and we recorded our live Best Behavior Creative Club podcast with a ton of awesome industry leaders. Didn’t know we had a podcast? Check it out here. In Georgia, our own Josh Loebner was invited to speak on diversity and inclusion and accessible tourism and Mary Blair joined him for the trip, as our subject matter expert in tourism and destination marketing. You can read more about both of those trips here. We are on the road again soon for the Tennessee Governor’s Conference on Economic Development. Stay tuned!
New Members and Milestones
We have some new (and familiar) faces here at Designsensory: Haley Naylor and Kelly Raines. Haley, our new Research Assistant, will play a key role in deepening our analytical work and maintaining the daily needs of Voice of The American Fan and other Lancaster Research initiatives. She comes to us from the University of Georgia and most recently worked as a Young Life leader. Kelly, on the other hand, is no stranger to DS — she worked as a Project Manager four years ago. She returns in a new role as Operations Manager, adding to the five years she’s already spent with the team. We’re thrilled to have her back.
Speaking of our super talented employees, we have several celebrating their DS anniversaries this fall. Ryan Lee, Brad Carpenter and Katie Marshall are celebrating one year as our Brand Strategist, Influencer Strategist and Senior Graphic Designer, respectively. Sam Yakowenko, Kaleigh Veca Smith and Emily Bullen recently completed their second year at the agency, and Ben Maxey a third year. Account Director Mary Blair and PR and Social Media Specialist Hunter Foster just marked their fourth year, Josh is celebrating 9 years as our Director of Strategy and Lindsay Miller completed her 14th year at Designsensory this summer. (Time flies when you’re having fun, right?)
Fun With Old Friends
We had a blast working with Goodwill Industries-Knoxville on another year of its annual fashion show and sale. This year, we helped to identify local fashion influencers who pulled outfits for a photo shoot and for the models on the runway. We then leveraged the photographs for promotional materials, such as social graphics and a poster. Speaking of models—our very own Tuyen Ho worked her magic as an influencer, showing off her amazing style.
We recently shot a new set of promotional TV spots for Nassios + McLaughlin, and we’re still talking about the amazing talent we used. Josh Brandon is a local actor that speaks in over 20 voices, and we promise that you’ll love the new ads. Take a look at our previous work for the law firm.
Bold Brands and Strategic Plans
We’ve welcomed some new clients here at DS, and the work has already begun. EdFinancial came to us with a big opportunity to reintroduce and reinterpret the Edamerica brand in bold ways. We are building out a variety of marketing including a compelling brochure, vibrant trade show display, digital assets and in-depth ads.
Smart Trips promotes alternatives to driving alone here in Knoxville, and we are partnering with their team for research and strategic planning, along with their marketing needs. Our Director of Research, Chris Wise, is deep into a series of interviews to gain insight on employee carpooling, various forms of transportation and more. We have even more exciting projects on the way, so be sure to check back. Until next time!