The holidays were good to us. We welcomed some time with our families, some new additions to the DS roster and projects that we’re eager to get started on. On top of that, it’s awards season. Read on to find out if we submitted work that we’ve done together.

Off To A Strong Start

It’s a new year, and we’re glad to say we’ve put our best foot forward. This past weekend, we brought home two Emmy Awards for our work on Remastered, our six-part documentary series that explores the state of craft and innovation in Tennessee. It won in the Arts and Cultural Documentary categories, and you can still watch it on A huge thank you to our production partners, PopFizz and Tennessee Department of Economic and Community Development. Here’s a handful of other projects we’ve been working on lately.

The Knoxville-Knox County Metropolitan Planning Commission needed help simplifying their name and brand. After some research and design support from our team, we landed on a new name that put what mattered most front and center: Planning. Now, Knoxville-Knox County Planning has a new mark powered by research and concept studies, and it's supported by a new brand guide.

Late last year we started an influencer campaign, which has become a go-to marketing tool for us, with the Tennessee Aquarium and Chattanooga Convention & Visitors Bureau. The goal of the campaign is to amplify the culture of Nooga, educate about the aquarium’s conservation efforts and build a tribe of brand ambassadors. The early results of the long-term campaign have been more than enough to write home about (or, you know, include in our monthly round-up). The first two influencers to visit the city and aquarium generated 193,000 impressions and 17,900 engagements. And we’re just getting started.

Calling all NASCAR fans, the season is almost here. The Daytona 500, one of NASCAR’s first big events of the season, was February 17. If you’re a speed junkie, now’s the time to get your Bristol tickets because they’ll start going fast—the Food City 500 is April 7. We’ve been hard at work preparing creative and media plans for the big race at the Last Great Colosseum.  

Outside the Designsensory Walls

Our Voice of the American Fan team went to the Entertainment Capital of the World. Chris Wise and Ryan Lee set up shop at the National Sports Forum (NSF) in Las Vegas, Nevada, to share what it means to be a sports fan using insights from our research efforts and annual reporting. The NSF is one of the largest sports business conferences in North America and brings together property executives and team members from all major sports. You could say we knocked it out of the park.

One of our creative directors, Chris McAdoo, was a featured speaker at the American Public Gas Association’s Gas Supply Conference in Cape Coral, Florida, at the end of the month. Representing Designsensory and a number of member utility companies in the Southeast, Chris discussed messages in national marketing. We’re excited about an upcoming product offering geared toward utilities companies. More on that soon.

Matt Montgomery, our User Experience Manager, just kicked off another semester teaching Graphic Design at The University of Tennessee. If you’re around campus on Mondays and Wednesdays this spring, stop by and say hello.

 “ADDY” Season Is Upon Us

We’ve been invested in the health and success of our local American Advertising Federation for as long as we can remember. DSers have been past presidents, served on committees and were even recognized by the local chapter. Josh Loebner received the McCabe Silver Medal Award and Joseph Nother was a Hall of Fame inductee just the year before.

For all those reasons, when the time comes each year to reinvest in our local chapter by submitting to the ADDYs—officially called the American Advertising Awards—and go for the chance of national recognition, we’re quite inclined. Here’s everything we’ve submitted this year. Good luck to everyone!