From awards ceremonies to conferences and new clients, our team has had a busy few months. We’re here to catch you up on everything Designsensory.
Exciting New Partnerships
We are proud to announce that Bristol Motor Speedway and Dragway has selected us to be their new Agency of Record. Our relationship with Bristol first began with a quick digital, social and video campaign to promote their Spring race on April 15, 2018. We’re excited for the fun to continue — and for the endless opportunities to shout “It’s Bristol Baby!”
Designsensory is “diving in” to a new influencer marketing campaign for the Tennessee Aquarium. Alongside the Chattanooga Convention and Visitors Bureau, this year-long project will generate branded content for influencer social channels and, ultimately, create buzz for the River City. And it’s already off to a great start, with influencers like Betsy Goldwilldigger and Carly Barnes already involved early on.
‘Tis the Season for Holiday Campaigns
The Birthplace of Country Music has asked us to help generate museum awareness and sell tickets to their popular Rhythm and Roots Reunion with another influencer marketing campaign. Our Designsensory elves are hard at work building a landing page for the 12 Days of Christmas. We designed a digital advent calendar to announce the festival performers, while teasing the chance to win the ultimate Bristol giveaway.
Our next big project with Nassios and McLaughlin will be a new holiday commercial that showcases acts of kindness around town. We first told you about our work with Tim McLaughlin and Mike Nassios in February when we developed a mockumentary-style commercial for them. Our new holiday commercial will air on traditional channels locally and run digitally with :30 spots. Check it out below.
It’s the most wonderful time of the year at Zoo Knoxville because the annual pass is starting at just $20. In the past, our team developed a series of playful videos and boosted posts for social media. This year, we're designing festive snow globes and using some of Zoo Knoxville’s biggest stars to encourage you and yours to give the gift of the zoo this Christmas.
And let us not forget our annual holiday card, which, if we’re being honest, has really become its own integrated campaign over the last few years. We walked away from our keyboards and put down our notepads in favor of some tacky Christmas outfits and fake beards for an afternoon of sharing our favorite Christmas memories and traditions. Here’s a sneak peak with plenty more to come. Keep an eye on your mailbox in the coming week.
Around the Office
Long-time DSer Matt Montgomery is helping us build better websites. Next time you sit down in a meeting with Matt, please congratulate him on his new role as a User Experience Manager. Our whiteboards haven’t seen the light of day since he got the job. Matt now works closely with our Director of Research, Chris Wise, to turn one another’s findings into scrollable, clickable results.
Jessica Johnson, our Media Director, recently traveled to the Dataxu Summit in San Francisco to share some of her data-driven marketing experience. Part of a peer-to-peer workshop, she participated in a roundtable discussion with other successful marketers. Did we mention that she was also named Best Media Buyer at the Big Wig Awards? Yeah, we’re pretty lucky to have her.
Remastered was nominated for two NATAS Midsouth Emmy Awards—one nod for our Jack Daniel’s episode and another for Prophetik. Much love, thank you and congratulations to absolutely everyone involved. We’re hoping to add a few more statues to our Emmy collection, which began with Tennessee Valley Uncharted.