It’s Bristol Baby!
Bristol chose us as their new creative partner for 2018, and we kicked the relationship off with a pretty quick digital, social and video campaign to promote their Spring race on April 15, 2018. We’re ready to win the race with this account and show off the amazing things that the last great colosseum has to offer visitors. Running under the tagline “This is What You Live For,” the campaign kicked off last month.
Launch of “BSA YPT”
Boy Scouts of America launched the Youth Protection Training online program earlier this month, which is a mandatory training for all BSA registered volunteers. The BSA is dedicated to creating and maintaining a safe environment for youth and families. This training covers various forms of child abuse and maltreatment, including sexual abuse, emotional abuse, physical abuse, cyber-bullying, neglect and exposure to violence. The goal of this training is to be able to recognize, respond and report certain behaviors in children and, ultimately, create the safest space for a child in a youth-serving organization such as the Boy Scouts of America.
New Staffers Ahoy!
We’re excited to welcome our newest crew members here at Designsensory, including Kate Ambos, Senior Account Manager, Kara Kagarise, Project Manager, Caitlin McLawhorn, Copywriter, Riley Lemon, Marketing Intern and Caroline Beach, Client Services Intern. Kate comes to us from New York, where she was Brand Director for Fly Nyon, and is taking lead over several of our accounts, such as Zoo Knoxville. Kara is joining the project management team, aiding account managers in the planning, scheduling and coordination of projects. Caitlin brings us her creative spirit with former agency experience and, gasp, time at the White House. Riley is helping out with business development and social media efforts across the board, sharing his fresh perspective with our strategy and marketing teams, while Caroline helps out our client services team.
The Results are In
Our team had another successful year of gold at the Addy Awards—a.k.a. Adpocalypse. In addition to the awards we brought home, we want to again congratulate Josh Loebner, who won the McCabe Silver Medal—AAF Knoxville’s highest individual award—for his lifetime of achievement in advertising and advocacy for disability within the industry. Here’s how the work we submitted placed:
Print – Osprey Point – Print Collateral
Out of Home – Tennessee Department of Economic and Community Development (TNECD) – “Remastered” Poster Series
Augusta Tourism – Ad Campaign
Osprey Point – Print Collateral
TNECD – “Remastered” Poster Series
Designsensory – Christmas Record Pack
Osprey Point – Website
Tennessee Valley Authority (TVA) – Tennessee Valley Uncharted Poster
TNECD – “Remastered” Branding System
Zoo Knoxville – Dream Wilder Fundraising Brochure
Augusta Tourism – 2017 Annual Report
State University of New York (SUNY) – Badge System
Webb School – Brand System
Zoo Knoxville – Holiday Annual Pass Campaign
Zoo Knoxville – Tiger Forest Campaign