This blog post isn't a discussion of a grand new strategy that’s going to alter the course of your social media content calendar for the fifth time in a year. This is about the small things in day-to-day social media management to make your life easier.
We’ve already discussed content creation tools, choosing the right platform, tips for better paid social campaigns and everything Facebook, from Live to myths. Often, I need to find creative workarounds to accomplish tasks that aren’t built-in features of social media platforms or might just be a little hidden.
While none of these are secrets, these are ten tiny tips that have made my life easier as someone who manages multiple Facebook, Instagram and Twitter accounts on the daily.
Find the Permalink to a Facebook Post: Hover over the timestamp on any Facebook Post until you see the underline. Right click and choose “Save Link Address.”This link that you’ve copied directs to a dedicated page for the post outside of the Theatre presentation and simplifies planning, reporting and...
Use the Permalink to Schedule a Facebook Post: A permalink is also wonderful for sharing and scheduling. Paste the link into the status bar on your Page and it will allow you to opt for the “Schedule” option as opposed to being limited to “Post” when using the “Share” button.
Test Your Facebook Link with Dev Tools: Still pasting a link into the status bar and crossing your fingers a link preview will generate? Fear no more. While not always intuitive to social media managers, Facebook has extremely helpful developer tools that can help you, too. Among these are Sharing Debugger. Paste the link to the web page you’re sharing to see if a link preview will generate when shared and if there are any issues. At Designsensory, we ensure websites are optimized for social media—this includes designing and developing for any shared page on site to generate a big, beautiful link preview. However, I often face this problem when aggregating community news for brand accounts I manage. Before leading a crusade against “fake news,” Facebook would allow users to add their own image to a link preview so even if it failed to generate, Page managers could still make their content visually compelling. That time is long gone and your website needs to be optimized for social media.
Oh, You Can Test Your Links on Twitter Too: And of course, the same tool exists for Twitter. It’s called the Twitter Card Validator.
Find Literally Anything On Twitter: I don’t recall what lead me to Twitter Advanced Search because it doesn’t seem be listed anywhere on the desktop site or in the primarily mobile app. However, the tool lets you search for tweets using boolean search terms and cross reference the terms against accounts, conversations, places and dates. Entire campaigns can be created using this tool. A staple in the news and media publisher world, this tool can also be used to considerably plus your interaction with specific communities.
Yes, You Can Contact Facebook: Ever felt lost and hopeless with a specific issue and found yourself exploring endless unresolved threads in the Facebook Help Center? Well, the bright side is if it’s specific to advertising, you can chat with the Facebook Support Team.
Download an Instagram Photo: We recommend a number of our clients take a curation and community approach to content, which lends itself to needing a lot of user generated content (with proper credit always given). I personally dislike the watermark from third party apps when trying to quickly repost on Instagram. To download a photo from desktop, you can use various third party websites, extensions for Google Chrome like Downloader for Instagram™ or by inspecting the elements of the photo post and searching for .jpg on Instagram.
Now, time to stray a little off course. But these are the tips that have changed my entire workflow for the better, and I’d be remiss if I didn’t add them to this list.
Dropbox is Your Best Friend on Instagram: I’ve recently needed to post hyper-consistently to Instagram Stories daily for a social campaign. Exporting studio-produced video from Final Cut Pro directly to my Dropbox in .m4v (I’m an iPhone user) and then downloading it to my phone when I need it has been a lifesaver in terms of storage and ease. Additionally, Dropbox has also helped us to aggregate high quality photos and works from multiple photographers, videographers, and designers here in the office that are ready to be posted to Instagram in one convenient place.
Get a Password Manager: Whether you’re at an agency or in-house, one brand alone could have a dozen passwords you not only need to remember but also protect. Don’t fool around, get a password manager.
Find the Right Social Media Platform: While nearly every social media management platform, from Hootsuite to Buffer, has its selling points and issues, we constantly reevaluate our social media platforms to find which is best suited for our current needs. At the moment, we’re using a stripped-down platform called GAIN that only focuses on content publishing. We chose it because it has a nice visualization of the content calendar (for those sweet, sweet pitch decks and reports) and a solid approval process for both internal and client review.
Want to walk through any specific issues your having from planning to reporting with social media? We’re happy to help. Just give us a shout.