It can be tough for our own team to keep tabs on the things each of our co-workers are doing. Each month, we distill our news down into a handful of highlights. Here’s what you (and we) should know about around the Designsensory office.
From Franklin to Lisbon
In some news we’re eager to share, we’re proud to announce a collaboration with TNECD to craft a new, original series that will premiere on PBS and online in the new year. Remastered celebrates Tennessee’s passion for continued craftsmanship and innovation, while evoking a sense of artisanal heritage that only our state can own.
Behind every great brand is a great story. And behind every great story is a person in pursuit of a vision. Remastered highlights Tennessee brands and their global significance through the eyes of key stakeholders and influencers. Each episode focuses on the personal narratives behind these brands and examines the cultural influences that power their passions.
On a recent shoot for the project, we followed sustainable fashion designer Jeff Garner—who resides in Franklin, Tennessee—to Lisbon, Portugal, to document the launch of a new collection. Greeted by the U.S. Embassy, we navigated our way to the Ambassador’s Residence where Jeff Garner released his Atlantico 2017 line to the world. The trip was a true testament to how far Tennessee’s talents reach. We’ll share more details about Remastered as the project unfolds.
Last month, several members of our design team—Lindsay, Matt, Ben, Erik, and Kaleigh—taught an intensive, four-day interactive workshop at the University of Tennessee for seniors in graphic design. Many of our designers were graduates from the program and were excited about the prospect of giving back to their alma mater. You can read more about it here.
Three of the Best
If you get a chance, say congratulations to our winners of the American Advertising Federation Knoxville Big Wigs Awards, an award ceremony where the community votes on the who they feel deserves recognition for their work. Bryan Allen, the managing partner over at our friend’s PopFizz, won Best Photographer. A recent addition to our team, Jessica Johnson, won Best Media Buyer. And Taylor Knight won Best Project Manager (just don’t tell them that she’s an Associate Account Manager now).
One of our recent rebranding projects, Troyer Brothers, also included a complete website redesign. This high-quality potato growing operation based in Florida needed a simple website to showcase its different produce brands and tell the company story. Peel on over to troyerbrothers.com to see the site.
In line with our other adventure and outdoor education client, Outward Bound, we tackled a kid-oriented day and overnight camp program. In our overhaul of the website, we integrated the client’s course data through an API, linking the front end with pre-existing registration software and parent portal for a seamless and powerful user experience. Avid4 Adventure is also one of our first sites to launch using Sketch for the design. Check out the site at avid4.com, then learn more about why our team is picking up Sketch to design websites.
This lakefront community and nature reserve needed to connect with potential buyers of its luxury property. By pairing brand and collateral development for the real estate property with a new website and an ongoing marketing campaign, Osprey Point aims to welcome folks to a new home with a little help from Designsensory. Take a tour over at ospreypointtn.com.
Don’t forget to stay in touch! Reach out to your friends here in the office or give us call.