What’s the perfect way to celebrate the opening of your new business? A formal grand opening! Grand openings are the perfect outlet to share the excitement of a new business with the community and media. But, there are a lot of things to consider before the big day.

Make a plan

Before you start, it’s important to ask yourself a few key questions:

Get strategic

Once you’ve defined your goal, budget and target audience, think about what strategies will help you reach those goals. Here are a few we recommend, along with a timeline:

6–8 weeks before ...

4–6 weeks before …

3–4 weeks before …

On the big day

Make sure to have relevant information—such as the schedule for the event, names of speakers, timeline/guests for radio appearance—handy to reference if media or other reps have questions. Also, ensure that your speaker is prepared to say a few words thanking the community, partners and other sponsors. Write talking points to help speakers stay on track and remember important information. Your job as the PR professional is to make sure the day goes smoothly and everyone has what she or he needs.

Ready for to celebrate the opening of your new business? We can help! Contact us today to learn more, and read about our work with Knoxville TVA Employees Credit Union’s grand openings in Morristown, Tennessee.