Located just west of Knoxville, Tennessee, and tucked in the high-tech corridor of Knoxville/Oak Ridge Innovation Valley, stands Roane County. The Roane Alliance is Roane County’s economic development organization, and its partners are Roane Tourism, Roane Economic and Community Development (ECD), Education Matters, Retire Roane and Roane Chamber.
While earning a name within and outside East Tennessee and experiencing growth, the county needed a fresh branding initiative. Under the umbrella of the Roane Alliance, Designsensory and the client rolled out:
With a new look and digital experience, the Roane Alliance is poised for even greater growth through its workforce, education, incentives and grants, and quality of life. Among its assets and strengths:
Aside from the new brand, collateral and websites, we recently provided updated tourism concepts to the Roane County team–and, yes, they chose a lucky winner. We look forward to implementing this exciting concept in upcoming, integrated projects with them.