The Designsensory team welcomes another website to the family. We launched the Be More campaign, a program that inspires communities to make small, daily, healthy changes that add up to big health results.
When the University of Tennessee Extension was awarded a grant from the U.S. Department of Health and Human Services (HHS), it needed a partner to carry the initiative to four of the Tennessee counties with some of the highest obesity rates in the nation. The department chose Designsensory to head up the campaign and develop communication pieces to carry the initiative to all the audiences.
We had the privilege of visiting each of the four counties and carrying out extensive ethnographic research, which informed all aspects of the campaign and gave us deep insight into the people who would interact with it. We created a concept, branding, marketing plan, collateral and website to inspire those four communities. The website, specifically, details the program and acts as a resource for people in the four counties to make healthier choices. It will continue to expand and become a hub of information and a place to bring each community together around the common goal of achieving better health.