The Designsensory team is putting our economic development experience to work creating a 12-county campaign to bring attention and, ultimately, jobs to economically distressed areas throughout Tennessee. Working with long-time client Tennessee Department of Economic Development (TNECD), we will create a website, video and marketing playbook for each county.

From late February through mid-March, two Designsensory teams, each with a strategist, photographer and content team member, toured the 12 economically distressed counties that have received grants from TNECD. In each area, we met with government and business leaders, educators and tourism officials, and visited successful businesses. We learned each county’s unique strengths, from natural beauty to workforce skills and educational programs.

We’ve researched economic assets, weaknesses and potential growth industries in each county and conducted audits of current marketing materials. We’ll use that information in developing the custom economic development website, video and playbook for each county to use in promoting its region to companies looking for a place to grow or relocate businesses.

Over the next several months, we will continue to work with county leaders and state ECD officials to write and produce scripts and develop website content and marketing plans for each county. With new tools for showcasing their best selves, these counties will have a more level playing field in the competition for new business.