When TVA Knoxville Employees Credit Union (KTVAECU) decided on a brand refresh to reach more of the community, the Credit Union called on Designsensory. Our branding competencies and experience working with other financial entities made us a natural fit for the rebrand.
Executive Creative Director Joseph Nother says this about the partnership:
“Designsensory is thrilled to be working with TVA Employees Credit Union. Our team is very impressed with TVA ECU’s legacy of optimism and community empowerment. The Credit Union has been powering the dreams of East Tennesseans for 80 years, and we are delighted to help express these values in renewed fashion. Together, we will renew its brand identity and marketing communications.”
We are taking a detailed, system-level approach to rethinking TVA ECU’s branding and marketing communications. Our work will touch on all facets of its brand system, from ephemera and print materials to outdoor and interior environmental messaging. We will also be reviewing the Credit Union’s media strategy to help grow its direct and indirect lending.