Be bold. Be unique. Be limitless. Be human.
Trend lists abound this time of year, showcasing not only what worked in 2015, but what made the biggest headlines, the biggest blunders and what could be the next marketing must-haves in the New Year.
We’ve compiled our own trend list and we’ll get to that shortly, but one thing to consider is that many other marketers are going to be reading and acting on these and other forecasted trends. This is an opportunity to embrace the same trends other marketers will want to capitalize on while still standing out.
Whatever you pursue within these trends or otherwise, we suggest you add a mantra to your marketing mix. Be bold. Be unique. Be limitless. Be human.
Marketing should never be passive, timid or just going with the flow. No matter if we’re talking about a visual identity or integrated marketing plan, be bold in your decisions and actions.
Nonconformity is a virtue for marketers wanting to stand out from the crowd. Corporate boards, committees and maybe even your own conscience may take creative to a conservative place, but there is always an opportunity to be unique in a way that elevates engagement.
Shift thinking from limited budgets and lack of time to ideas and actions that, regardless of dollars committed or hours invested, will advance your marketing goals.
While every component of marketing and communication is inclusive of some type of technology, don’t let that technology blur the significance of being human. Hand-lettered typography, minimal retouching on photography and a person’s voice at the other end of a customer service call are just a few examples of embracing organic, emotive and human touches.
With this marketing mantra in mind, here’s our roundup of trends for 2016.