Since the inaugural running in 1875, the Derby has become quite the social event, not only in Kentucky but across the country.

Our friends in Wilson, Arkansas, completely agree and asked Designsensory to design a logo to help brand their second annual Wilson Derby Day at Grange event. Designsensory worked with the client to conceptualize, design and produce a mark that would garner excitement not only for this year but for years to come.

Through our collaborative design process, we discovered some elements we knew we wanted to incorporate. The client wanted to include a horse in motion. We wanted to use the same color scheme as the official Kentucky Derby logo. Add in the corresponding “141” that appears on the official logo, paired with a stylized serif for the event name, and the look was easily brought together.

Design is our specialty at Designsensory. After all, it’s in the name. Whether we are creating a single logo or a full visual identity system, we know consumers are more conscious of design than ever before. We work hard to create thoughtful, better and impactful designs.