One of Designsensory’s recent entrepreneurial partnerships was with Michael Crain, whose innovative thinking for a video messaging platform was developed into the Vuture app.

As a life insurance salesman, Michael had many conversations with his clients about loss and bereavement, and he recognized an opportunity to bring positive affirmations into the mix. His initial idea was that life insurance policy owners could record themselves with this new video messaging platform, allowing the video to be viewed in the future at a specifically designated time, such as after the death of the policyholder.

Michael saw even greater potential beyond this first user iteration as he developed the business plan. Apple’s app store description shares one fun example for use: Simply prerecord individual birthday messages for your closest family and friends and upload them to Vuture’s cloud. Then, schedule when and to whom you’d like to text or email your personalized video messages; in this case, each person will receive the personalized video on his or her birthday. Vuture will automatically send a message at the scheduled date, inviting your recipients to view their personalized videos.

We want to see Michael succeed in every way possible, so beyond developing the app, the Designsensory team gave visual design recommendations and encouraged Michael to connect with area entrepreneurial groups and events. The Vuture business plan was among finalists at the Knoxville Chamber’s Big Idea business plan competition as well as The Legacy Centre’s first EntreVision learning initiative and awards event.

Find out more about Vuture and download the app.