With more branches than any other credit union in the area, ORNL Federal Credit Union is a well-known presence in East Tennessee. When ORNL FCU wanted to refine its social media presence, it called on Designsensory to take on the task.
ORNL FCU seeks to educate its members through smart money practices and plays an important role in bettering East Tennessee. By communicating these messages through social media, the credit union can get its message out to a broader audience.
Designsensory worked with ORNL FCU to develop a strategic timeline for messaging to keep constant engagement, create one voice for all social messaging, and increase brand awareness through a refined social media presence. ORNL FCU is also heavily involved in supporting nonprofit organizations and giving back to the community. By communicating these efforts through social, ORNL FCU is equipped to encourage its members to join them and make a positive impact on the community.
By integrating its “Borrow Smart, Save Smarter” philosophy and its community involvement into social conversations, ORNL FCU is better able to educate members about smart money practices and creating a better place to live. In turn, members will recognize the strength, stance and mentoring initiative of the credit union, and will become ambassadors for the brand.