Your people and your brand are your most important assets, and we believe that brands should work as hard inside a company as they do outwardly. Our approach and tools for internal branding help clients cocreate, empower staff and engender a more unified voice. Beyond the regularly scheduled weekly project briefing meetings, we believe in the value of bringing our team together to connect inspiration to action.
Whether your business or organization is a large multinational conglomerate, regional organization or startup boutique with a handful of people, internal communications among staff is just as important as, and can help foster, outward branding.
At Designsensory, we bring individuals, teams and the entire staff of DSers together through fun and inviting ways, including potluck breakfasts and birthday celebrations, weekly sharetimes, staff-wide fireside chats, internal surveys, planned and impromptu gatherings and collaborations.
Tim Brown, lead thinker/designer at industrial design firm IDEO, shares in a recent blog that “food represents much more than an employee perk here—it’s a central part of our creative culture.”
Whether with a casserole in the kitchen or dialogue through an intranet, we continue to discover new ways to bring people together for successful internal communications. Here are a few we thrive on:
Brand style guide: We like to call this your “brand bible.” It gives your internal team the chance to bring together everything that is important about your brand, from logo guidelines to font style, ad and packaging parameters, tone of voice and other specific needs that make your brand unique.
Intranet: For larger business and organizations, intranets offer instant connectivity via a closed online platform accessible only to internal staff. Incorporating social components such as a blog and short-form posting, similar to Twitter, can enable dialogue and collaboration among staff.
Internal surveys: While one-on-one interviews provide individual feedback, internal surveys of an entire staff share the collective pulse of the group.
E-newsletters and emails: For most organizations, email is something everyone connects with multiple times daily, before, during and after work. Utilizing this platform, either through a designed internal e-newsletter or a simple regular email, adds another touchpoint of staff connectivity.
Crisis communications: During emergencies and times that call for immediate action and crisis-specific communications, our staff is united through one voice and message. A crisis communications plan outlining action and short-term next steps facilitates branding and marketing when immediate action is required.
In-person gatherings: Whether bringing staff together during a potluck lunch or a fireside chat with a virtual fireplace played through a TV (yes, we’ve done that), in-person gatherings connect us as extended family.