With an illustration of Alexander Hamilton, our design for CRS (Courthouse Retrieval Systems) Data for the National Association of Realtors’ event invitation was right on the money. While giving a nod to an illustration style reminiscent of U.S. currency, the mailed piece brought together playful concepts and copy along with typefaces evoking a tone and feel from the 1700s.
Unique, multiple components of the mailer included a die-cut element that showcased in a fun and playful way the plentiful hors d’oeuvres and beverages that would welcome attendees. Targeting a small group of approximately 200 MLS executives, the direct mail piece attracted almost all recipients.
The intimate event was held at The Hamilton in the Penn Quarter neighborhood of Washington, D.C., and the invitation helped share the message that those attending would be welcomed with informal conversation, relaxed atmosphere and plenty of food and drink. Aligning its reputation with lawyer, banker and founding father Alexander Hamilton, The Hamilton bills itself as “Designed to capture DC’s creative renaissance and a food-savvy audience that draws influence from every corner of the planet.” The Hamilton’s logo—an illustration of a cool Alexander Hamilton with sunglasses—was inspiration for the design for the event invitation.