Whether it’s ourselves, our mothers, wives, sisters, daughters, friends or inspirational stories of strangers, many of us have been touched by breast cancer. We worked closely with the Patricia Nash Designs team, PR partners, media outlets and celebrities to build an integrated campaign for Breast Cancer Awareness month, showing brand support through donations and design.
It’s been truly amazing to be part of the conversations as Facebook fans shared stories of inspiration, support and memories that infuse handbag messaging with meaning. The campaign hashtag “#PN4BCRF” has been included in Twitter posts from celebrities, their fans, media outlets and others sharing the support of the brand’s charitable contributions to the Breast Cancer Research Fund.
Beginning October 1st, people across the country were able to get a piece of their favorite celebrity’s style and to feel good doing it by joining Pat Nash along with celebrities January Jones, Liv Tyler, Giuliana Rancic, Leann Rimes, Vanessa Hudgens, Kristin Chenoweth, Elizabeth Hurley, Maria Menuonos, Jenna Dewan Tatum, Jessica Lowndes, Jennie Garth, Brittany Snow, Garcelle Beauvais, Alison Sweeney, Tori Spelling, Kelly Killoren Bensimon and Ali Landry to raise money in the fight against breast cancer.
To heighten awareness and raise funds as part of Breast Cancer Awareness month, the brand auctioned off 18 signed Barcellona Saddle Bags filled with each celebrity’s handbag must-haves, with 100% of final bids donated to the Breast Cancer Research Foundation® (BCRF), which totaled in the thousands of dollars.