Any way you say it—from putting the bling in branding, glitz in graphics or dazzle in design, we’re excited to be working with Jewelry Television®. Designsensory is partnering with JTV to develop some sparkling promotions that includes direct mail pieces targeting separate tiers of Jewelry Television customers along with contest promotions, among other branding efforts.
Each postcard targets a different Jewelry Television customer cluster, based on buying preferences, demographics and length of engagement relationship—from first-time customers to longstanding JTV loyalists. Precious metals, minute details, delicate and feminine aesthetics of the jewelry and gemstones featured on JTV blend into many of the design elements.
Designsensory also partnered with JTV to develop an overall theme, on-air graphics and print collateral for the Jewelry Television and Tuesday Morning Treasure Hunt Sweepstakes. The nationwide contest campaign included Sunday newspaper inserts, direct mail to Tuesday Morning customers and in-bag flyers, leading toward a broader reach, cross-promotional brand awareness and high contest participation. A lighthearted and playful, yet refined and on-trend, pirate treasure theme created an inviting context for people to enter the sweepstakes.
Headquartered here in Knoxville, TN, JTV is the largest retailer of loose gemstones and one of the top four electronic jewelry retailers in the United States.