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Ryan Lee

Ryan Lee

Sr. Manager, Strategy & Account Planning
Curiosity fuels this cat.

FAVORITE quote

“Whenever you are asked if you can do a job, tell ’em, ‘Certainly, I can!’ Then get busy and find out how to do it.” — T. Roosevelt

Incessantly inquisitive, and an optimizer by nature, Ryan thrives on the “why?” From best practices in a given vertical, to the perfect message craft to tell a brand’s story, Ryan wants to know how everything works, and how to make that thing the best it can be.

A bachelor’s degree in advertising and public relations from East Tennessee State University led Ryan to hang out his shingle as an independent copywriter, developing award-winning creative work for national, regional and local brands. A deep desire to know more about the broader advertising ecosystem led Ryan back to ETSU for a master’s degree in brand and media strategy. In graduate school, he received an Outstanding Graduate Research Award for his master’s thesis, a qualitative content analysis analyzing thematic framing and message craft in presidential speeches.

When he isn’t working to optimize brands at DS, Ryan is probably listening to a podcast (likely Stuff You Should Know), looking for the best budget bourbon or exploring South Knoxville with his wife, Hannah, and his dog, Winston.

Their Work in Action.

View All Work
DEI&A National Study Research
Designsensory Intelligence (DSI)
DEI&A National Study Research
Discovering Nuances to Drive Ticket Purchasing
Zoo Knoxville
Discovering Nuances to Drive Ticket Purchasing
Defining Barriers for Workforce and Business Development
South Dakota Governor's Office of Economic Development (GOED)
Defining Barriers for Workforce and Business Development
Thrive Magazine
Rather & Kittrell
Thrive Magazine

Recognized & Published

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