“It always seems impossible until it's done.” —Nelson Mandela

Avatar Chris Cable, Senior Copywriter

From creative storytelling to strategic decision-making, Chris uses his skills to create and inspire advertising pieces that compel.

The heart of any campaign is its message, and Chris makes sure that message is not lost or forgotten. His primary focus is on video and radio scripting, as well translating those components across the digital realm—from display to social media. He also acts as content strategist to ensure our websites are effective marketing communication tools for DS clients.

Chris’ future plans include refining his creative chops for the big screen, as well as delving into video editing to hone in on more storytelling techniques. He enjoys searching for that aha! moment during any random moment of life.

Outside of work, Chris enjoys writing fiction, reading up on the latest technology, dabbling with web design and spending time with the people he loves—like his wife, Melodie. He also stays active outside and plays in the worlds of music and art.

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