Disability Inclusion + Accessible Tourism

Creating a Disability Inclusive Path Forward for Destinations

Around 88% of people with a disability take a vacation each year and spend $17.3 billion.

Is your DMO ready to market to travelers with disabilities? Our accessible tourism action plan forms an inclusion strategy unique to your destination. Together, we build a structured plan outlining a phased approach to educate and equip a destination.

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Accessible Tourism Discovery and Audit

An audit and review destination marketing assets including:

Accessbile Tourism Council 

Bring destination leaders together to help facilitate and operationalize accessible tourism. Recruit a network of ambassadors or hosts that work on behalf of the destination to operationalize and facilitate the tactics of the Accessible Tourism program. 

Perception and Awareness Study

Gain benchmark and continued insights of travelers with disabilities and their experiences. Potential respondents would come from area hotels to gain databases from guests who’ve stayed in accessible rooms for the past 12-24 months. 

Asset Mapping

Map out the physical access of tourism assets across the destination - from simply public bathrooms to restaurants, attractions, hotels and other venues. 

Action Plan

A structured plan will outline calendars, budgets and a phased approach to educate and equip a destination and partners to be leaders in accessible tourism. 

D&I Marketing Solutions

Both platform and campaign elements can be optimized to better inform customers with disabilities. There are many tactics that span a range of budgetary and timeline considerations. Here are some ways our clients have worked towards inclusion efforts.

 

Tennessee Aqurium

Influencer Campaign

Recognized as a KultureCity sensory inclusion location that trains their teams and offers sensory bags and weighted lap pads to visitors at no additional cost, we created an influencer program and activated a mom of a child with disabilities to visit and share their experience at the Tennessee Aquarium.

 

Biltmore.com

ADA Compliance and Help Center Highlight

As 1M+ visitors per year take to the grounds of Biltmore Estate, our efforts in redesigning Biltmore.com included measuring against online ADA guidelines and making sure enhanced search capabilities and easy-to-find help center content provided visitors with disabilities information to plan a trip and experience the estate.

 

Blount Tourism

Peaceful Side of the Smokies Airport Campaign

With an understanding of the lack of representation of people with disabilities in advertising, Blount County’s tourism director wanted to showcase that the mountains are a great place for families and kids, including those with disabilities. Mom confirmed on set her girls love tubing in Townsend, TN.


Airbnb

Consultation

Launching a global campaign centering on disability inclusion, Airbnb turned to Designsensory to provide guidance and expertise. The Designsensory team presented findings at Airbnb’s global headquarters and guided inclusion efforts to refine the campaign creative brief.   

 

Roane County K-25 Overlook

Environmental Design

Working with an ADA coordinator and contractor, we were able to help guide the design and build out of a fully renovated K-25 Overlook Visitor Center. Additional exterior building access was added, and interior exhibits were built to meet wheelchair-friendly requirements.

 

Knoxville TVA Employees Credit Union

General Awareness Campaign

Celebrating over 85 years of being a local banking partner, we wanted to accurately reflect the local community KTVA-ECU serves. Through intentional casting, we chose to showcase diversity in age, gender, race and disability inclusion.


STEM Scouts, a BSA Program 

Campaign and Collateral

STEM Scouts, a national  program of the Boy Scouts of America piloted in Knoxville, Tennessee encourages diversity and inclusion and welcomes enrollment of youth with disabilities. In the development of all campaign efforts, Designsensory was mindful of these efforts and brought diverse talent, including youth with disabilities, into campaign creative elements.


Goodwill Industries 

Annual Vintage Fashion Show

Goodwill Industries of East Tennessee supports workforce development, training and employment opportunities for diverse groups, which often are marginalized and include people with disabilities. Designsensory supports visibility, fundraising and advocacy through our annual pro-bono support of the Goodwill Industries of East Tennessee Vintage Fashion Show.


Explore Georgia 

Inclusion Planning and Programs for Visitor Information Centers

Explore Georgia is creating more opportunities to welcome people with disabilities in big ways across the state’s visitor information centers. Designsensory is teaming up with the Explore Georgia team to audit, plan and promote new ways for people with disabilities to find information and gain access at visitor information centers as they embark on their trips.

Accessibility is being able to get into a building. Diversity is getting invited to the table. Inclusion is having a voice at the table. Belonging is having your voice heard at the table.

Shelly Piece Loose, Disability Advocate

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