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December at Designsensory: Looking Back with Gratitude, Looking Forward with Anticipation

14 December 2022
December at Designsensory: Looking Back with Gratitude, Looking Forward with Anticipation

By Marci Claude, Director of Public Relations

On the cusp of 2023, we are taking a moment to reflect on the past year with a heart full of gratitude. In a post-pandemic world where the phrase “new normal” has lost its newness, we are grateful for the opportunities over the past 12 months. Challenges have arisen that we have tackled with collaboration and creativity that have indeed birthed momentum and new opportunities. We are happy to share some of those successes with you in hope that it will inspire you in the new year to keep moving, creating, and anticipating new opportunities and successes.

“Keep moving ahead because action creates momentum, which in turn creates unanticipated opportunities.”
– Nick Vujicic

2022 was a busy year at Designsensory! We grew our client list which necessitated hiring new staff members. Coincidentally, some staff members were promoted to new positions. Throughout the year, DS’ers worked on hundreds of projects with lots of smart strategies and creative concepts to successfully help our clients meet their business needs and gain positive outcomes.

New Hires and New Positions

As one of our clients, you may be seeing some new names in your inbox or have sat across from a few of these folks in your last meeting. Please help up welcome our new team members!

We’ve had some faithful DSers who took on new roles this year, and we are excited for them to continue carving out great work here in the future.

Previously serving as Communications Manager, Hunter Foster has assumed the role of Director of Social Media and oversees a team responsible for developing strategic social media campaigns and content for clients.

Katie Marshall has been promoted to Art Director in recognition of her leadership on several accounts and collaboration with other DS creatives.

Ben Maxey has been elevated to Lead Motion, Art Director for his outstanding work on motion projects while mentoring Lisa Scheweikert who has become a dedicated Motion Designer so she can continue to make design and motion her specialty.

Sierra Plese has been refining her conceptual designs and has earned a Senior Designer spot that will allow her to gain more experience guiding others through the creative process.

Junior Copywriter, Caroline Stringfellow has earned the title of Copywriter after a productive year on the Creative Team.

Work That Deserves Some Spotlight

Blount Partnership
Designsensory recently designed and launched another website for Blount Partnership to meet the need for workforce recruitment. Blountareajobs.com makes job hunting easy with real-time job listings and an easy point of contact for applicants. The new website compliments the array of websites created by Designsensory that represent the diversity of Blount Partnership.

Visit Greenwood, SC
Vacation travel is back in full swing, and travelers are looking for off-the-beaten-path destinations with stories to tell. Designsensory created Stories of Greenwood, a video series that brings the historic town to life. The videos live on its recently redesigned website DiscoverGreenwood.com. The Creative Team also recently launched “Jingle and Mingle,” a holiday contest to draw visitors to Greenwood for holiday festivities and a chance to win a prize pack full of locally sourced items valued at $1,000.

Zoo Knoxville
Designsensory was asked to create a Zoo Fall Break Staycation campaign to promote Zoo visitation within the greater Knoxville area. The Creative Team created a bright and playful landing page and a Zoo Staycation Passport featuring a journey through the African Grasslands, an Asian Trek, and into the tropics. The adventure also includes a ride on the Soaring Eagle Zipline, bird feeding at Budgie Landing, and unlimited rides on the Fuzzy-Go-Round Carousel and Zoo Choo Train.

Gatlinburg Convention and Visitors Bureau
As the Agency of Record for the Gatlinburg Convention and Visitors Bureau, we celebrated their recent recognition as “Destination Marketing Organization of the Year” by Hospitality Tennessee at the Annual “Stars of the Industry” Awards Luncheon. Designsensory manages marketing and advertising for Gatlinburg which was the 2021 Tripadvisor #1 Trending Destination in the U.S. and #4 in the World.

Rather & Kittrell
In times of economic uncertainty, people turn to experts for financial advice. DS client Rather & Kittrell Wealth Management Firm tasked our team to come up with a campaign that would encourage people to take the first step in securing their financial future. “For What it’s Worth” is a series of short videos designed to answer common questions people have when planning their financial future. The team also created Thrive, a coffee table book that brings individual success stories to life and amplifies the impact of solid financial planning.

Of course, those are just a handful of projects, and we’re excited to share even more as award season approaches. We’re thankful to those who have worked with us this past year, and the many that will continue their relationships with us into 2023!